Video surveillance cameras are the electronic eyes of a security operation. In the past, human supervision was needed to make sense of the images captured, and to assess whether certain captured events are posing any security risks or not. With some organizations using hundreds or even thousands of cameras, manual review of footage is simply impossible, leaving them potentially vulnerable to security breaches.
To help organizations overcome this challenge and to optimize their security, Hikvision has embedded advanced artificial intelligence technology into their surveillance solutions whereby their cameras, control room equipment and back-end infrastructure can ‘learn’ about potential threats for themselves by recognizing people, vehicles and even behaviours.
Improving all aspects of security with ‘proactive’ detection and prevention
The manual interventions needed with traditional security systems require teams to frequently react to the breaches which have already taken place. Artificial intelligence, however, has changed all this by recognizing potential threats before they impact company’s people or assets – allowing security teams to react immediately to neutralize any potential threat.
For example, Hikvision artificial intelligence solutions can automatically trigger alerts when a person appears in a restricted area, or when a vehicle with a blacklisted number plate enters a site. With alerts delivered in real time, teams can identify and react to security threats and protect people and assets more effectively. As alerts are automated, potential threats are hardly missed or overlooked.
How does Artificial Intelligence work?
Artificial intelligence systems have become more intelligent over time, building database of potential threats and reacting to new events accordingly. This allows systems to ‘think for themselves’ and to alert teams of any suspicious events or people who are caught on camera.
Hikvision’s artificial intelligence technologies use advanced algorithms based on deep learning to distinguish between different kinds of security events and threats. Technologies incorporated into the Hikvision portfolio include:
- Facial recognition: It allows law enforcement personnel to identify suspects and commercial teams to identify VIP customers in real time.
- Vehicle identification: It can be used to identify vehicle number plates, and recognize different types of vehicles (including make and model), or to trigger alerts when vehicles enter restricted areas.
- Perimeter protection: It helps organisations to identify real threats by distinguishing people and vehicles from other moving objects and keeping false alarms to a minimum.
- Business intelligence: It employs people counting, queue detection, and heat mapping technologies, so that organisations can enhance operational efficiency by making use of the data report.
Why is Artificial Intelligence great news for businesses?
Artificial Intelligence isn’t just useful for identifying security threats – although that is a key strength of the technology – it can also help organisations increase their competitiveness and commercial success.
For example, VIP customers who opt to participate in special marketing promotions or other incentives can be identified so staff can provide the right kind of service at the right time. This gives organisations the opportunity to personalise the service experience, foster loyalty and maximise customer lifetime revenues.
In the same way, artificial intelligence can help organisations better understand customers and meet their needs more effectively – leading to more commercial opportunities. One feature i.e., people counting allows stores and commercial centres to map footfall at peak times, ensuring that staffing is optimised to meet demand. At the same time, stores can see which areas of the building customers visit the most, and adjust their merchandising and product positioning accordingly to maximise the sales opportunities.
Hikvision: An Artificial Intelligence pioneer
Hikvision has created a family of artificial intelligence products to maximise the benefits for organisations such as the DeepinView network cameras and DeepinMind NVRs. The products help to tackle security with facial recognition, monitoring and counting of people, and recognition and detection of vehicles, to name a few. These features depend on artificial intelligence technology to recognise, classify and respond to security threats.