Witnessed over 15% footfalls than last year
‘Security and Fire Expo (SAFE) – South India’ 2017, the three day trade show by UBM India has recently concluded its third edition at Chennai successfully. The Chief Guest, Abhay Kumar Singh, Additional Commissioner of Police (Traffic), Chennai; and Yogesh Mudras, Managing Director, UBM India, inaugurated the show amidst an august industry gathering. The show was supported by the Electronic Security Association of India (ESAI) and Asian Professional Security Association (APSA).
SAFE is one of the largest security and fire safety events of the region, which brings together Indian and global suppliers and manufacturers of surveillance, entrance and home automation brands, along with consultants, business experts and key government officials. They congregate, interact, network, see the latest innovations from the world’s leading companies, source business solutions and gather invaluable expert support, all under one roof.
SAFE South India 2017 offered market-entry and business opportunities to industry professionals in the region who view security as a well-planned, prioritized and strategic investment, rather than a knee jerk reaction. In its third year, SAFE India grew in size and depth, attracting industry leaders and key exhibitors including its Premier Plus Partners such as eSSL, Hikvision, Mark Electronics GPS, Unicam Systems and TVT; its Premier Partners such as In4 Solutions & Zkteco, Road Point India, Starex & Orbit; amongst other key participants. Over 70 Indian and international security brands were showcased with close to 15 new brands, and various profitable business modules were introduced. The expo created an optimal environment for establishing professional relationships with industry influencers. Security and safety managers from hospitality, IT/ BPO & service industry, real estate, port authorities, power plants, logistics, construction, architecture, automobile, manufacturing, retail, jewellery, health, education, IT, networking, telecoms, automation and BFSI were also present.
The SAFE South India expo came to security professionals at a time when the government showed its commitment to enhance its security budget by as much as 35 per cent, which included creating a dedicated homeland security department, developing co-ordinated intelligence gathering, protecting critical infrastructure and upgrading maritime security.
Making SAFE a truly South Indian show UBM India announced its 4th edition at HITEX, Hyderabad slated for 28-30 June, 2018. This move will provide unique opportunities to SAFE stakeholders to network with industries based out of Andhra Pradesh & Telangana. The shift of venue has also been welcomed by large brands and key exhibitors, who acknowledge it as an opportunity to build business, new geographies and environments.
“Today, security and surveillance requires rapid growth amidst the constantly changing/ upgrading technology and increasing industrial and residential establishments. There is an ever-growing threat to the economy, financial sector, key government departments and infrastructure set-ups, which in turn leaves internal security at risk. Implementing and highlighting the significance of this sector has become essential which in turn gives vast opportunity to manufacturers, suppliers and service providers from across the world to showcase their product and solution offerings. In just its 3rd edition, SAFE South India brought out to the forefront this need and in response by offering a wealth of innovative products and IT solutions to the south market which is an important business hub for commercial and homeland security in India.”
– Yogesh Mudras
Managing Director, UBM India
