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Life Safety is a Right not a Privilege

Over 18,000 visitors representing a 12% increase on the 2017 event, and more than 140 exhibitors – 70 of which were new to this year, came together from 29 countries at FIREX International to drive and reflect on the life safety landscape in the UK For three days at ExCeL London, fire safety professionals accessed over 10,000+ life safety solutions held to the highest standards. Amidst the present national agenda regarding fire safety in the built environment – with a particular emphasis on social housing – FIREX was the dedicated platform for engaging with leading experts, exploring proven technologies and receiving essential guidance. Gerry Dunphy, Brand Director of FIREX International explained, “It is reflective of the times we’re in that a full-fledged fire safety event is resonating so deeply with the market, and we’re pleased to see an increase in life safety professionals engaging with the event. The show’s growth is a testament to the industry’s demand for change. Both visitor and exhibitor sentiment reflected the criticality of FIREX, and the conversations held on the show floor speak volumes for the way in which FIREX is changing perceptions around life safety being a right, not a privilege.” Sales Engineer at Specialist Wiring Accessories explained, “The first Life Safety is a Right not a Privilege How FIREX International 2018 Formed Part of the Answer two days were probably the busiest days that I’ve ever known at any exhibition. It’s brought forward an extremely good quality of contacts and enquiries.” The show also welcomed the 5th International Tall Building Fire Safety Conference, exclusive to FIREX, in addition to an in-depth seminar programme across the Expertise & Guidance Theatre, sponsored by BAFE, and the FPA Infozone. A particular highlight of the seminar programme included Dr Chris Cocking’s talk ‘Human Behaviour During an Emergency.’ This hugely popular seminar, presented at the FPA Infozone, provided insight into the rarity of mass panic, and indicated that there is very little evidence to suggest that people panic if they are made aware of the threat; which means that information should not be withheld. His analysis was paired with a tangible solution to provide vital information about what’s going on, what the threat is and what they need to do to escape it. New to FIREX International 2018 were ‘show me how’ demonstrations in the brand new Sprinkler Zone. These addressed the fire safety concerns keeping visitors up at night by not only offering the latest solutions and technology, but showing how to use them. There were also live smoke demonstrations by GERDA, showing the crucial role of fire doorsets in passive fire protection. With a newly introduced fire challenge, the 20th anniversary of the Engineers of Tomorrow competition saw fire apprentices compete in live installation challenges. The Inspirational Speaker Series also drew massive crowds as the show welcomed a fantastic line-up of world class speakers including comedian and mental health expert Ruby Wax OBE, English rugby legend Sir Clive Woodward OBE and Nicky Moffat CBE, formerly the British Army’s highest-ranking female officer. Jeremy Rees, Acting CEO, ExCeL London commented, “We were delighted to welcome FIREX to ExCeL London. Our teams are working closely with UBM to support their ambitions for growth and we are delighted that they had another successful event with us. This event, together with the wider P&M series, is playing a vital role in maintaining and creating safe and secure environments, something that resonates strongly with us. We look forward to welcoming visitors and exhibitors again next year, when they will be able to travel to ExCeL more quickly than ever before via the Elizabeth line.” FIREX International 2019 takes place from 18-20 June 2019 at ExCeL London.

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Axis Appoints New BDM

Axis Communications have appointed Sujith Sebastian as the Business Development Manager, India & SAARC to strengthen its market outreach in retail and hospitality. Based out of Bangalore, Sujith will be reporting to Sudhindra Holla, Sales Director, who is responsible for developing the retail and hospitality portfolio, a key focus for Axis this year. The newly created role reflects a strategic decision by the company to tap the prolific Indian retail and hospitality industry across the country. It will provide a direction to the sales team and gives an opportunity to increase visibility among end users, and overall profitability in network cameras and video analytics portfolio. Since there is an increased need for an intelligent technology solution in retail space, the focus is on video analytics, foot traffic counting, demographic mapping and queue monitoring solutions. At Axis, we have always attempted to provide value and the best in class support to our partners and to better understand end users in order to provide the right solutions to retailers and hoteliers. – Sudhindra Holla Sales Director, Axis Communications, India & SAARC Announcing the appointment, Sudhindra Holla, Sales Director – India and SAARC said, “We are delighted to welcome Sujith, an extremely experienced hospitality professional to the team. With his strong track record, I am confident that he will be able to develop and grow the team and strengthen these verticals.” Retail and hospitality are the two of the most dynamic sectors. I am excited to embark on the journey with Axis, the most innovative pioneers of end to end solutions. I look forward to supporting the partners, growing our customer base and looking to make the most of this high-end quality to drive business growth. – Sujith Sebastian Business Development Manager – India and SAARC Prior to joining Axis, Sujith was working with the Royal Caribbean Cruises in US with a Master’s in Business Administration (MBA) from Symbiosis Institute, Pune. His background in the hospitality industry, having worked with the Taj Group and Godrej’s Nature’s Basket, has made him gain valuable insights into the sector and drive growth in revenues.

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