Day: December 6, 2023

Sparsh CCTV, a leading player in the field of video surveillance and security, has been on the forefront in the country with its multiple applications. Sparsh has on boarded popular Bollywood star & philanthropist Sonu Sood as its brand ambassador. The partnership has formed as a result of seamless alignment of Sonu’s image and body of work with the brand’s philosophy. Sonu will feature in Sparsh’s first national campaign that delivers a strong, positive and hopeful message to the people of India. In this role, Sonu will take center stage in the brand’s promotional and marketing activity. Sparsh’s brand Campaign CCTV surveillance is not just a precaution to probable threats or anti-social elements any more but is a mandatory part of lives. Indian consumers are emotional who are easy going, not used to suspecting, doubting or being onguard 24×7. He/ she is more inclined to go about their daily life with respect, love, gratitude, faith, belief, solidarity and trust. India as a nation believes in the philosophy of Vasudhaiva Kutumbakam. This unique attitude of an average Indian – is what sets us apart from the rest of the world. Sparsh has been successful in providing the right surveillance solution in the border area, at an airport, at a populated tourist destination and also in hospitals, schools, colleges and above all – homes. Sparsh’s key communication in the campaign focuses on being committed to ‘Suraksha, Sarhad se Ghar Tak.’ Commenting on the association, Sanjeev Sehgal, Founder & MD – Sparsh said, “We are very excited to partner with Sonu Sood as the face of Sparsh. This strategic move perfectly resonates with our brand’s ethos and we aim to reinforce our commitment to serving our nation with trust, honesty and unwavering commitment. Sonu’s multifaceted talent and dedication towards his craft and social causes continue to solidify his status as a superstar.” Commenting on the collaboration, actor Sonu Sood said, “This partnership is an extension of my dedication and love for my country. I’ve always recognized and supported made in India brands. I’m thrilled to be affiliated with Sparsh CCTV cameras providing the country with the finest products and ensuring everyone’s safety.” A legacy brand that manufactured the first ever Made in India CCTV camera in the year 2008, is being a key contributor to the country’s largest surveillance solutions across most critical sectors like railways, roadways, airports, homeland security, industry 4.0, 5G telecom and defense – Sparsh has come a long way indeed. Sparsh CCTV, established in 2002, is a pioneer and a leading player in manufacturing electronic video surveillance equipment in India. Its brand SPARSH has revolutionized the Indian security market by being India’s first company to manufacture CCTV cameras in India in 2008 and now having global footprints. Sparsh has been an innovator in the video surveillance domain, developing and manufacturing complete range of video surveillance products and solutions. Sparsh is on the brink of inaugurating a cutting-edge manufacturing facility in Saudi Arabia, thoughtfully designed in India and set to be manufactured in Saudi. Currently, Sparsh products are available in over 10 countries, and the company has a sister concern in the USA. Additionally, Sparsh has a strong presence in more than 150 cities across India, boasting 11 sales offices and 13 service centers. The company takes pride in its three state-of-the-art manufacturing units and one of the largest Video Surveillance Research and Development centers in the country. Sparsh’s focus on indigenous design and manufacturing of technologically advanced electronic security devices has not only elevated the company’s reputation but has also placed India firmly on the international map.  

The last few years have been tumultuous, marked by flux like never before. Numerous trends are emanating that are reshaping workplace dynamics such as disparities between high- and low-skill jobs, income inequalities, a desire for greater purpose and work-life balance, and much more. The advent of newer technologies, use of automation-enabled tech (such as robotics and Artificial Intelligence), and accelerated digital transformation has brought with it the promise of higher productivity, improved efficiencies, and greater convenience. But it leaves in its wake greater questions as well for policymakers, business leaders, and workers themselves –what impact will this have on the skills needed tomorrow? How will this influence talent retention and attrition, with concerns rose over moonlighting? And perhaps most importantly, what will the future of work look like? The IT/ ITES edition of Most Preferred Workplace 2023-24, held on 29th November in Mumbai, looked to answer these very questions and lauded organisations that have dared to create differentiated experiences that sets them apart from peers, and been all the better for it. At this exclusive industry platform, brought by Team Marksmen Network and powered by Marksmen Daily, an array of industry experts and leaders took centre-stage to shed light on how to lead the way on creating a workplace that inspires, and to be at the vanguard of change. The speaker line-up included such industry experts as Rajat Raheja (Divisional President, Amdocs India); Anand Dhruv (Associate Director – HR, Head Talent Development & Early Careers, NTT Limited); Chithra Arun (Senior Director – HR Partner Leader, Capgemini); Loly Vadassery (CHRO, Datamatics Business Solutions Limited); M. Lakshmanan, (CHRO, L&T Technology Services); Pravin Sawant, (Sr. Vice President & CHRO, 63 moons technologies limited); Sahil Nayar, (Senior Associate Director, KPMG in India); Srinivas Pindi, (Executive Director HR & TA, Phenom); Amit Kumar, (Product Manager India Market, Phenom); and Sumnesh Joshi, Deputy Director General (Joint Secretary Level), Ministry of Communications and IT, Government of India. The event also witnessed an exclusive industry recognition ceremony that has made creative use of various levers to deploy talent dynamically and to build a world-class workplace that is a strategic differentiator. This unique research-based initiative was shaped by insights gleaned from an industry-wide consumer study conducted by LeadCap Ventures. Those which were recognised in the glittering recognition ceremony included · 63 moons technologies limited, · AB INBEV GCC SERVICES INDIA PRIVATE LIMITED, · Amdocs, · Capgemini, · Cross Identity, ·Equiniti India, · Foundever India, · Innodata India Pvt. Ltd., · L&T Technology Services, · Phenom, · R Systems, · Redington Limited, · Sonata Software Limited, · Torry Harris Integration Solutions, · Xoriant Solutions Pvt Ltd. Offering his thoughts on the sidelines of the event, Rajesh Khubchandani, Co-Founder and CEO, Team Marksmen Network, said, “If your organisation is a finely tuned race car, its culture and employee engagement is the fuel on which it runs. As a result, it doesn’t matter if your organisation is a Ferrari – if you are continuously filling it with low-octane petrol, it will sputter off the line, develop costly and recurring maintenance issues, and eventually, end up in the junkyard. Simply, cultural challenges can be at the root of every issue that your organisation encounters, including productivity, safety, quality, maintenance, human resources, and financial performance, because it is the foundation on which everything else sits. Getting that right ensures your organisation fires on all cylinders, and those recognised as a Most Preferred Workplace 2023-24 have left no stone unturned to ensure the engine of their organisational machinery is capable of going full throttle at will. We hope their example inspires others.” This industry-centric platform was conceptualised and executed by Team Marksmen, who leverage an array of formats such as Roundtables, Summits & Conferences, Workshops, and Recognition Ceremonies, the organisation empowers industry leaders by providing them with insights, ideas, and opportunities that fit their unique industry and context. Team Marksmen has successfully executed more than 30 events with 300+ domestic and international B2B and B2C brands, helping businesses across industries create opportunities to engage audiences through on-ground and virtual experiences.