Predictive Profiling: New Paradigm in Security Management in Hotel Industry
Capt SB TyagiChief Councillor of ICISSM As Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” A single act of crime on your property could diminish your brand. Hotels need to partner with an experienced physical security provider, and ensure that the entire staff understands the need to keep security top of mind – always. Savvy hoteliers should consider the following solutions when looking to improve their property’s security. Meet and Greet One of simplest, but most effective, ways of securing a property is to provide excellent customer service. “Engage customers you encounter,” Clifton said, “Ask them about their stay and if there’s anything you can do to help. You don’t have to throw more labour at security. Just make employees a little smarter.” Meet and greet is the policy and program which efficient hotels deploy now a days and their happy stories depend more and more on its success! It takes management closer and closer to ‘Predictive Profiling’ which seems to be a panacea for many of the evils plaguing security. What is Predictive Profiling? It is a method of situational threat assessment designed to predict and categorize the potential for inappropriate, harmful, criminal and/ or terrorist behaviour that leads to the deployment of procedures and actions necessary to confirm, reduce and/ or eliminate such threats. It is the best practicable methodology for criminal/ terrorist threat mitigation. And the only method that adheres to legal, commercial and civil liberty concerns while still offering an effective security solution. It categorizes threat based on the predicted methods of operation that would be used by a given aggressor to attack a given protected environment. A person holding a box cutter on a train going 100 miles per hour presents a threat in the form of hijacking a train while in transit. However, holding a box cutter in the middle of a train station is not threatening from the point of view of a masscasualty terrorist attack. Whether it involves people or objects, every situation is evaluated according to time, location, and the possible threatening scenarios associated with the specific protected environment. Predictive profiling as a threat assessment technique The Predictive profiling helps predict and categorize potential criminal/ terrorist, their methods of operations based on behaviour, information and situation. It isn’t out of the box thinking but has its moorings in the observation skills of eagle eyed police officers who used to naturally scan people moving in queues and pick up the ones showing palpable signs of nervousness or physical indicators with a fairly good success rate. As a full-fledged art, Predictive Profiling is a focusing technique to spot the telltale signs of a crime/ criminal in the making. Predictive profiling or Pro Active Threat Assessment is a way of surveillance from a criminal/ terrorist’s mind-set. The technique looks for suspicious indicators in the various stages of life cycle of a crime. The crime does not happen overnight and what we fight back or makes headline is just the tip of the iceberg. According to Wikipedia, “Predictive profiling is a method of threat assessment designed to predict and categorize the potential for criminal and/ or terrorist methods of operation based on an observed behaviour, information, a situation and/ or objects.” Predictive profiling offers a unique approach to threat mitigation It begins from the point of view of the aggressor/ adversary and is based on actual adversary’s methods of operation, their modus operandi. This method is applicable to securing virtually any environment and to meeting any set of security requirements. In Predictive Profiling, one uses only the operational profile (not racial or statistical profile) of a terrorist or criminal as the basis for identifying suspicion indicators in a protected environment. When predictively profiling a situation, person or object, one identifies suspicion indicators that correlate with an adversary’s method of operation. For example, if a security officer observes a person walking with an empty suitcase in an airport (the suitcase appears very light; it bounces off the floor) he may identify this suspicious behaviour as an indication of a possible terrorist or criminal method of operation because: Predictive Profiling in Hotel Industry As having been largely successful in aviation security, similar profiling templates are created by the hotel industry. Passport officials scrutinize guests, applicants while on lookout for ubscrupulous elements. Israel, where the concept of Predictive Profiling is said to have originated along with USA, Netherland and host of other countries are pioneering its use. Recall the 26/ 11 Mumbai Attacks and David Colman Headly’s testimony. He did eight hostile resonance of Mumbai, entered and left the country at will, joined an upscale gym and befriended people in the city without raising suspicion. He carried back photos, videos and GPS locations of Taj Hotel, Oberoi Hotel, State Police HQ and Bhabha Atomic Research Centre for his handlers to create a ‘Mock Up’ in Pakistan. He filmed the entire Bhagat Singh Marg (Colaba), Leopold Café and Taj Hotel for hours and yet we failed to get the ‘suspicion’ and prophesy correctly. In our fight to catch up with terrorists, predictive profiling, complimentary to existing security measures is like an intelligent algorithm generating red flags for the outliers and help keep them at bay. Going ahead, we need to fight the war on terror intelligently, reinvent and reposition ourselves on that all-out offensive. Alert to safety issues like never before, major hotels in the country are upping their security quotient in a big way. In fact, the hospitality industry’s apex body, the Hotel Association of India (HAI), with the biggest chains (the Taj, Oberoi and ITC, among others) in the country as members, has arrived at a complete list of security measures. “We had been in continuous discussions and wanted to arrive at recommendations for both big properties that can afford the kind of investment needed and smaller ones which can’t afford some of these hi-tech measures,” said Priya…