How is AI Transforming Threat Intelligence?
Meghna AggarwalSciences Po Paris | International Security, Political Risk, Trade & Investments Everyone has a plan until they get punched in the face. But what if, you could know exactly when the punch is coming, at what intensity, and where you should move to avoid the blow? That’s what threat intelligence is for organisations. Threat intelligence refers to any information organisations use to better understand their adversaries. It provides context for companies to make proactive decisions about their physical security. And as a result, teams can better forecast and respond to incidents that have the potential to disrupt operations. The pace of business is a cliché for good reason – speed matters. The ability to act quickly and decisively is now a true competitive advantage. It is no longer sufficient for security teams to play the ‘guard at the gate,’ simply waiting to stop bad actors. Instead, they must predict, prevent, and prepare for attacks before they even occur. Unlike traditional security measures that depend on static defences such as cameras and guards, threat intelligence draws on real-time information from surveillance systems, access logs, open-source intelligence (OSINT), social media, and incident reports. As a result, threat intelligence, though traditionally viewed as a security function, has become a powerful way for security to position itself as a key business differentiator within the organisation. Nowadays, physical security teams work to defend a range of assets, from worksites and employees to infrastructure and intellectual property. Moreover, as companies expand internationally, they also must stay up to date on events around the world. Yet, with a shortage of qualified analysts, few have the time to comb through vast stacks of data. Compounding this challenge is the sheer noise of social media, which can easily drown out critical signals and make it difficult to verify what is authentic. Genuine threats are often missed or deprioritised. During the flooding in Houston after Hurricane Harvey in 2017, for example, an image of a shark supposedly swimming down a submerged highway went viral, distracting the public from reliable updates about flood zones and emergency assistance. As a result, by the time an incident occurs, it is often too late to react; and that can come with a big price tag, through fines, damages, and business disruptions for a company. This is where AI makes a decisive difference. The Threat Intelligence Life Cycle, Redefined By enhancing nearly every stage of the threat intelligence lifecycle, AI is fundamentally reshaping how corporate security teams operate. The combination of AI and human expertise enables organisations to build effective human–machine partnerships that augment threat detection and sharpen decision-making. Here’s how: Figure 1: Traditional Threat Intelligence Life Cycle Planning and Collection Traditionally, analysts were required to manually select and monitor a diverse range of news outlets and open sources, a labour-intensive, time-consuming effort just to filter out the noise and identify relevant incidents. Today, AI can continuously scan trusted, pre-verified sources at scale, automatically highlighting the events that matter most. Through tools such as Application Programming Interfaces (APIs), raw data can be efficiently transformed to meet specific client requirements. For instance, data collected via Twitter’s APIs can be used to monitor key influencers and detect malicious activity by terror actors, ensuring rapid, real-time escalation of potential risks. Thus, AI enables live intelligence updates while fundamentally reshaping the analyst’s role from painstaking data collection to the far more valuable task of validating and interpreting meaningful signals. Processing and Analysis In this stage, analysts would typically trawl through multiple sources, interpret event details, place them in context, and then manually craft an operational alert or risk report. Now, AI can ingest large volumes of data and generate a preliminary alert or assessment within seconds. Threat intelligence refers to any information organisations use to better understand their adversaries. It provides context for companies to make proactive decisions about their physical security. And as a result, teams can better forecast and respond to incidents that have the potential to disrupt operations Here, AI also plays a critical role in countering disinformation and misinformation. Advanced, AI-driven systems can analyse patterns, language, and contextual cues to support content moderation, fact-checking, and the identification of false narratives, achieving accuracy rates of up to 97% when classifying news articles as genuine or misleading. Once again, the analyst’s role shifts away from heavy processing towards focused verification, ensuring outputs are free from hallucinations, biases, or gaps in relevance. Crucially, AI systems also learn continuously from this human feedback, improving their precision over time and further reducing turnaround times. This marks a shift from manual security work to intelligence-augmented decision-making, a new standard for speed, scale, and sophistication. Production and Dissemination Traditionally, customising deliverables was both costly and time-consuming. Designing them required significant manual effort and dedicated resources, and even then, distribution was often limited due to fixed algorithms. With AI, however, the entire process is redefined. Deliverables can now be tailored effortlessly using client-specific data, such as their role, industry, or company, while design becomes quick, scalable, and low-effort. Intelligent, AI-driven distribution can also adapt to individual client preferences, ensuring the right content reaches the right people at the right time. Additionally, AI can support multilingual threat reporting, translating intelligence into multiple languages for a truly global audience. Evaluation Prediction Perhaps most importantly, AI shifts the threat intelligence cycle from simply evaluating what’s happening now to actually predicting what might happen next. Rather than exclusively alerting an organisation to a current threat, AI anticipates how that threat may evolve, giving teams far greater foresight. In the past, meaningful threat prediction was limited and highly selective. It required expensive models and vast computing resources, something only wealthy nations or military organisations could realistically afford. However, GenAI changes that equation. By working across massive datasets at scale and leveraging trend analysis, it makes advanced prediction widely accessible, delivering outputs that are specific, detailed, and focused. Wondering whether the protests in Nepal might turn violent? By analysing historical data and patterns, AI can estimate the…