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Building Bridges, Not Just Events: The Visionary Journey of Nova Exhibitions & Conferences

MassMediaLink India LLP SecurityLink IndiaMay 26, 2025May 28, 2025022 mins

Siddharth SarafCo-Founder of NOVA Exhibitions & Conferences Siddharth, co-founder of NOVA, has over 13 years of experience in the construction industry. He’s known for his strong business sense and his drive to succeed. After earning an MBA in Finance, Siddharth joined his family’s well-established construction business, where he gained a deep understanding of the industry. His background in Delhi and Mumbai has influenced his approach to business, helping him start Nova Exhibitions and Conferences. Siddharth is passionate about sustainable design and promoting local innovation. He’s a supporter of the ‘Vocal for Local’ initiative and has worked to encourage responsible construction practices. Outside of work, Siddharth enjoys fitness, art, fine food, and luxury experiences. On LinkedIn, he has over 6,000 followers and maintains close connections with more than 8,000 professionals in the construction field. Nova Exhibitions and Conferences is a company that brings people together from across the construction industry. Since its start in 2018, Nova has been organizing events like exhibitions, trade shows, and conferences to help professionals connect, learn, and grow. They focus on creating spaces where people from various fields such as architecture, fire safety and security, and building materials, can gather to share ideas and learn about new developments in the industry. Other than iDAC Expo, the key event organized by Nova is FSIE, the Fire & Security India Expo, held in partnership with the Fire & Security Association of India (FSAI). FSIE is one of India’s major events for fire safety and security industry. It brings together experts, architects, engineers, and safety professionals to discuss and share information on fire protection and security solutions. FSIE provides a platform for networking, learning, and discussing industry trends that affect safety in buildings and infrastructure. This year, Nova is to hold FSIE during 11-13 September 2025 at Yashobhoomi, Dwarka, New Delhi. SecurityLinkIndia spoke to Siddharth on the preparation, foresight and anticipated success of FSIE 2025. Here are the excerpts: Can you share your individual journey before co-founding NOVA Exhibitions & Conferences? For me, I was always drawn to problem-solving and systems thinking. My background is in business development and brand building across various sectors. But I always felt a pull towards creating platforms, spaces where people and industries could connect more efficiently. Can you kindly give a brief of the entity called NOVA. Nova isn’t just an organizer of trade shows, exhibitions, conferences, and business events across the global construction industry; it’s an ecosystem of ideas, industries, and innovations. Since 2018, we’ve built platforms that spark innovation, encourage dialogue, and push industries forward, especially in construction, design, fire safety, and security. Our vision is deeply rooted in building sustainable and transformative connections through high-impact gatherings. Take iDAC, for example it’s more than an expo; it’s a celebration of the entire built environment. From architects and interior designers to developers and brands, iDAC brings together every stakeholder in a format that’s bold, immersive, and deeply collaborative. We’ve also recently launched the Dubai Intelligence Series, which has been incredibly exciting. It’s a focused, invitation-only format that brings global thinkers and regional innovators into the same room for real conversations around future cities, sustainable design, and nextgen construction. It’s smaller in scale but huge in intent, exactly the kind of meaningful dialogue the industry needs right now. At its core, Nova is about building bridges – between people, between sectors, and across borders. What inspired you to start Nova, and how did you come together with your co-founder? We saw a gap. Trade shows, exhibitions, and conferences were happening, but they weren’t changing much. I believed they could do more, connect deeper, solve real problems, and leave a mark. I had the drive to build something meaningful, and when I met Dhaval, it was clear we shared the same ambition. We weren’t interested in doing things the usual way; we wanted to create platforms that push boundaries and genuinely serve the industries we touch. What is the core mission behind NOVA Exhibitions & Conferences? To build platforms that matter. Whether it’s iDAC – the Architecture and Design Summit or FSIE – the Fire and Security Expo, I want every Nova event to stand for purpose, not just presence. Our mission is about sparking conversations that lead to action. We aim to be the bridge between industries, ideas, and innovation. What’s the most difficult decision you’ve had to make as a founder? The pandemic forced us to rethink everything. Do we wait it out? Do we pivot? We chose to adapt – and that meant tough calls, from budgets to formats. We had to cancel some events, delay others, and restructure teams. But in hindsight, those decisions revealed the grit of our team and helped us build a more resilient company. What other verticals for NOVA is organising Exhibition and Conference other than Security industry? A lot! We proudly organize the iDAC Expo, one of the country’s largest platforms for architecture, design, interiors, construction, and technology, bringing together the entire Architecture, Engineering, Construction and Design ecosystem under one roof. Alongside, the iDAC Intelligence Series Conferences travel across 10+ cities to build localised knowledge-sharing hubs. We also host the Infinity Awards, a national-level recognition platform that celebrates excellence in design and innovation. While FSIE is our flagship for the fire and security ecosystem, each of these verticals is rooted in our mission to foster collaboration, elevate standards, and build stronger communities across industries. Nova Exhibitions and Conferences is a company that brings people together from across the construction industry. Since its start in 2018, Nova has been organizing events like exhibitions, trade shows, and conferences to help professionals connect, learn, and grow. They focus on creating spaces where people from various fields such as architecture, fire safety and security, and building materials, can gather to share ideas and learn about new developments in the industry What were some of the biggest challenges you faced during the early days of Nova? Getting people to believe in a new name, we had to prove that…

Building the Campus of Tomorrow with Digital Twin Technology

MassMediaLink India LLP SecurityLink IndiaMay 23, 2025May 23, 202508 mins

Digital technologies are transforming higher education, giving institutions a competitive edge and shaping the future of learning. Among the emerging innovations, digital twins – virtual replicas of a physical system – stand out, reshaping campus security, operations, and educational experiences. By integrating digital twins with smart cameras and modern classroom technologies, universities are crafting smarter, safer, and more efficient campuses. Sometimes change is a gradual process. At other times, however, a technological innovation can have a profound impact in a short space of time. One of these transformative technologies, which is starting to be introduced into the education sector, is digital twins. A digital twin is, essentially, a detailed model of a campus – including its buildings, classrooms, and infrastructure – created on a computer. Although the full potential of this new technology has yet to be fully realized, digital twins already offer a range of applications that can revolutionize educational environments and outcomes. They are particularly useful in the education sector because schools and universities typically generate significant amounts of operational data such as student course enrollments, classroom bookings and more. In principle, this can provide valuable insights for administrators, educators, and learners. Without digital twin technology, however, these institutions face substantial hurdles to achieve this. Traditional campus management methods, after all, rely on outdated cameras and separate systems. As result, they are often inadequate and costly, particularly for growing universities with dozens of classrooms. In addition, access control systems that depend on isolated card readers tend to complicate security processes. Conventional classrooms with basic whiteboards and low-resolution projectors, meanwhile, fail to engage students and burden educators. These inefficient and disconnected systems no longer meet the demands of a modern, large-scale campus. It is here that digital twin technology can make such a significant difference. The benefits of applying digital twins to educational institutions Digital twins bridge the physical and digital environments in order to improve instructional services, settings, and procedures. Here are several key benefits: ● Digital twins enhance learning environments Digital twins enable real-time monitoring and analysis of physical spaces. Administrators can optimize classroom layouts, equipment, and workflows to provide a seamless learning experience from the moment students enter the campus to when they leave. Students benefit from smarter, tech-enabled environments, fostering engagement and efficiency. ● Digital twins streamline operations Digital twins can integrate various management systems, improving data accuracy and operational visibility, which in turn enhances educational service delivery. This integration provides a holistic view of campus operations, allowing administrators to monitor and manage multiple aspects of the campus – such as security, maintenance, and resource allocation – from a centralized platform. By streamlining these processes, digital twins reduce operational inefficiencies and lower costs. ● Digital twins promote sustainability Digital twins support environmental responsibility by monitoring resource usage such as energy and water. Universities can use insights to reduce their ecological footprint to, for instance, identify inefficiencies in lighting or HVAC systems and reallocating physical resources to avoid waste. In practice: Digital twins at Qassim University Qassim University in Saudi Arabia is a prime example of how digital twin technology can transform a campus. Partnering with Hikvision, the university developed an augmented reality (AR) digital twin ecosystem covering all 30 buildings. This ecosystem features a detailed 3D model with over 6,000 smart cameras, all managed through the HikCentral Professional platform. With an intuitive, centralized dashboard, administrators can easily monitor indoor layouts and structures, enabling a safer environment for everyone on campus. In smart classrooms, 86-inch 4K Interactive Displays elevate digital content display and teaching, while 22- inch Electronic Class Boards provide real-time updates on schedules, notices, and attendance. Facial recognition streamlines student check-ins and improves attendance management. An advanced access control system was implemented for vehicles, students, staff, and visitors, enhancing campus security and operational efficiency. The system uses Face Access Terminals to verify identities in just 0.2 seconds, ensuring safety without delays. The impact of digital transformation This ongoing digital transformation addresses Qassim University’s current challenges and positions it at the forefront of educational technology. It also underlines the broad benefits of digital twin ecosystems, being, as it is, an excellent example of how a well-implemented digital twin ecosystem can not only streamline operations but also position a university as a leading data-driven institution. Educators have benefited from improved scheduling and attendance management systems, allowing them to focus more on student interaction and teaching quality, providing education across boundaries. Tech-advanced classrooms promote active learning and provide students with a more streamlined campus experience. For administrators, centralized platforms simplify complex operations, improving efficiency across key areas such as dining, dormitories, and campus communications. Looking ahead, Qassim University plans to scale its smart classrooms and access control systems, continuing its journey toward a fully future-ready campus. The digital twin ecosystem offers universities a roadmap to smarter operations and superior educational outcomes. From reducing operational costs to enriching learning experiences, the possibilities are immense. If you are interested in learning more about the collaboration between Qassim University and Hikvision. Read More

CP PLUS Secures the New Pamban Railway Bridge with Made-in-Bharat, AI-Powered STQC-Certified Surveillance Technology

MassMediaLink India LLP SecurityLink IndiaMay 23, 2025May 23, 2025011 mins

On the sunlit day of its grand inauguration, the New Pamban Railway Bridge stood as more than just an engineering marvel It became a symbol of progress, resilience, and national pride. Spanning the vast seascape between Mandapam and Rameswaram, this 2-kilometer- long vertical-lift bridge marks India’s first of its kind, an emblem of technological advancement and infrastructural excellence. Inaugurated by the Hon’ble Prime Minister Narendra Modi, the New Pamban Railway Bridge is not only designed to enhance railway connectivity to Rameswaram Island but also poised to fortify tourism, pilgrimage, and economic growth in the region. But beyond its physical grandeur lies a silent guardian – a meticulously designed, AI-powered surveillance network that is powered by the advanced STQC-certified technology by CP PLUS, ensuring that the beating heart of this structure is safeguarded every second of the day. Bridging the gap between technology and security To secure a bridge of such national importance, constantly exposed to harsh marine weather, vast open spans, and operational challenges, required more than conventional surveillance. The task demanded a robust, intelligent, and indigenized solution built with the future in mind. CP PLUS rose to this challenge, delivering a holistic security framework that combines: ● Advanced PTZ and network bullet cameras. ● AI video analytics. ● STQC-certified Made-in-Bharat technology. ● Resilience in remote connectivity scenarios. This deployment not only demonstrates CP PLUS’ technological prowess but also reinforces its commitment to securing India’s critical infrastructures, even in the remotest of geographies. A bridge of many firsts and the security to match The new Pamban Bridge is India’s first vertical-lift railway bridge, allowing ships to pass underneath by lifting its central section vertically. Designed to endure high wind speeds and corrosive sea air, the bridge features modern steel structures and advanced rail systems. Securing this high-mobility, high-traffic, and high-value asset involved facing a range of challenges: ● Environmental extremes: From salt-laden air to gusting coastal winds and humidity. ● Remote infrastructure: Minimal ground support, requiring remote-access control and real-time situational awareness. ● Security threats: As a strategic asset, the bridge is vulnerable to both natural and manmade threats. ● Round-the-clock surveillance needs: Uninterrupted visibility, even during night, low-visibility weather, or emergency situations. CP PLUS’ AI-powered surveillance solutions were tailored to these very challenges, bringing innovation where the land meets the sea. On the sunlit day of its grand inauguration, the New Pamban Railway Bridge stood as more than just an engineering marvel It became a symbol of progress, resilience, and national pride. Spanning the vast seascape between Mandapam and Rameswaram, this 2-kilometer-long vertical-lift bridge marks India’s first of its kind, an emblem of technological advancement and infrastructural excellence The solution: Smart surveillance, seamlessly integrated At the core of this deployment lies a high-performance network of STQC-certified PTZ (Pan-Tilt-Zoom) cameras and network bullet cameras, strategically installed across the 2.07 km stretch. These aren’t just cameras; they are intelligent sentinels with built-in analytics, capable of detecting, recording, and alerting in real-time. Key features of the surveillance network: PTZ cameras with long-range clarity: CP PLUS’ next-gen PTZ cameras, equipped with high optical zoom and 360-degree rotation, offer wide area coverage and detailed imagery, critical for monitoring the long stretch of the bridge and the surrounding marine zones. Network bullet cameras for perimeter protection: Designed with rugged enclosures, these cameras offer fixed-angle high-resolution views, enabling constant visual coverage of specific zones, like the vertical-lift mechanism and joint structures. STQC certification: The system proudly carries the STQC (Standardisation Testing and Quality Certification) mark, ensuring it meets stringent government-approved security and performance standards, essential for national critical infrastructure. Remote access and real-time monitoring: With CP PLUS’ advanced Video Management Software, live footage and alerts can be accessed from distant control rooms. This is vital, especially when physical access to the bridge is limited or delayed. Resilience to power & network disruptions: The surveillance system is supported by UPS and redundant networking protocols, ensuring consistent uptime and data integrity in the face of unpredictable conditions. But beyond its physical grandeur lies a silent guardian – a meticulously designed, AI-powered surveillance network that is powered by the advanced STQC-certified technology by CP PLUS, ensuring that the beating heart of this structure is safeguarded every second of the day Made-in-Bharat: A testament to Atmanirbhar security solutions Perhaps the most defining aspect of this deployment is its deep-rooted Indian identity. CP PLUS takes immense pride in delivering Made-in-Bharat technologies – designed, developed, and manufactured on Indian soil. The Pamban Bridge project is a shining example of India’s transition from technology importers to innovators. These indigenous technologies are not only cost-efficient but also optimized for Indian conditions, be it geography, regulation, or security threats. Moreover, with STQC certifications, these align seamlessly with government procurement norms, setting benchmarks in trust and reliability. Impact: Safety delivered to the edge of the Nation The successful deployment of CP PLUS’ surveillance systems on the New Pamban Bridge goes beyond technology. It’s about nation-building and ensuring safety at the furthest frontiers of our transport network. Key benefits realized: Real-time threat detection: Authorities can now respond proactively to any anomaly, reducing the risk of sabotage, trespassing, or accidents. Visual evidence for operations & maintenance: Video feeds assist railway and civil engineers in tracking structural behavior and maintenance needs. Reduced manpower dependence: Automated surveillance reduces the need for manual patrols on a challenging terrain. Enhanced public confidence: Passengers and stakeholders gain trust in the security and reliability of the infrastructure. A national milestone secured As trains begin to glide over the shimmering blue waters on the New Pamban Bridge, they are not just crossing a structure of steel, but they are crossing into a new era of smart infrastructure, backed by smart security. CP PLUS’ contribution to this national landmark cements its role as a guardian of India’s most ambitious projects. With every lens watching over the waves, every alert that echoes in the control rooms, and every frame recorded for accountability, CP PLUS reaffirms its mission to deliver safety, even in the remotest corners of…

Tenable Empowers erex with Continuous Cybersecurity Protection, Eliminating Costly Outsourcing

MassMediaLink India LLP SecurityLink IndiaMay 22, 2025May 22, 202504 mins

Tenable®, Inc., the exposure management company, recently announced that erex Co., Ltd, a pioneer in renewable energy, has selected Tenable One to visualize risks beyond vulnerabilities, including misconfigurations, entitlement flaws, software weaknesses with confidence and maintain an environment ready to defend against cyberattacks. Previously, the company relied on third-party cybersecurity specialists to detect whether the latest security patches were in place and find misconfigurations of its externally facing websites. While these assessments were comprehensive and detailed, they were costly, time-consuming, and limited to major website overhauls. With Tenable One, we now have the ability to unify security visibility, insight and action across the attack surface to understand our risk exposure and prioritize remediation efforts. This enhances our security posture and allows us to respond to threats proactively Ashish GuptaInformation System Department, erex Co., Ltd. “With Tenable One, we now have the ability to unify security visibility, insight and action across the attack surface to understand our risk exposure and prioritize remediation efforts. This enhances our security posture and allows us to respond to threats proactively,” said Ashish Gupta, Information System Department, erex Co., Ltd. erex now has the technical and business context to distinguish which risk combinations constitute true exposure from a sea of noisy findings. The result is greater productivity from security teams and the ability to quickly generate summary reports that highlight critical and high-level issues for internal distribution. “Visibility and proactive security are critical for managing risk,” said Naoya Kishima, Country Manager at Tenable Japan, “We are proud to support erex in strengthening its cybersecurity defenses with Tenable One. By providing continuous threat exposure management (CTEM), Tenable One enables organizations to detect vulnerabilities in real-time and take decisive action before threats materialise.” Tenable® is the exposure management company, exposing and closing the cybersecurity gaps that erode business value, reputation and trust. The company’s AI-powered exposure management platform radically unifies security visibility, insight and action across the attack surface, equipping modern organizations to protect against attacks from IT infrastructure to cloud environments to critical infrastructure and everywhere in between. By protecting enterprises from security exposure, Tenable reduces business risk for approximately 44,000 customers around the globe. Read More

Empowering Smart Mobility with Intelligent Indigenized Innovations

MassMediaLink India LLP SecurityLink IndiaMay 22, 2025May 22, 202504 mins

CP PLUS Showcases Futuristic AI-Powered Surveillance at Smart Mobility Expo 2025 At the Smart Mobility Expo 2025, CP PLUS once again proved its leadership in the security and surveillance industry, unveiling cutting-edge AI-powered solutions designed to make urban transportation safer, smarter, and more efficient. With the increasing complexity of traffic management, road safety, and public mobility, CP PLUS is spearheading the future with intelligent, indigenized innovations that seamlessly integrate AI, advanced analytics, and real-time monitoring into India’s mobility infrastructure. Urban mobility is evolving at an unprecedented pace, demanding solutions that go beyond conventional surveillance. CP PLUS showcased its latest breakthroughs in the Dashcam technology with its commitment to technological excellence and public safety. In the world of surveillance and safety, CP PLUS is redefining road monitoring with its CarKam Series, setting a new standard for dashcam technology. These devices are not just cameras; they are the eyes on the road, people’s partners in safety, and their companions on every journey. Adding to the event’s significance, M.A. Johar, President – Strategic Business at CP PLUS, took center stage to share his visionary insights on how AI is shaping India’s Tech-Ade. He emphasized how CP PLUS is pioneering AI-led innovations, transforming the way India monitors, manages, and secures its rapidly expanding urban landscape. “AI is no longer a futuristic concept – it is here, driving real-world change. At CP PLUS, we are leveraging AI-driven surveillance to build a smarter, safer, and more connected India. Our solutions empower authorities with real-time intelligence, enabling them to respond proactively to mobility challenges while ensuring security at every turn,” said Mr. Johar during his session at the expo. With increasing urbanization, India’s cities require robust, scalable, and intelligent security solutions to ensure smooth mobility and enhanced public safety. With its CarKam Series, CP PLUS doesn’t just keep pace with the future – it defines it. From resolving disputes to capturing life’s fleeting moments, these dashcams turn every drive into a journey worth remembering. CP PLUS is a global player in advanced security and surveillance solutions, offering AI-powered innovations, indigenized technology, and world-class solutions tailored to the evolving needs of India’s urban infrastructure. With a vision to drive smart, safe, and connected cities, CP PLUS continues to redefine surveillance and security across multiple sectors. Read More

Indian Enterprises Confront Zero-Day Vulnerabilities: Strengthening Cyber Resilience and Data Recovery Strategies

MassMediaLink India LLP SecurityLink IndiaMay 22, 2025May 22, 202507 mins

As business and enterprises in India actively advance their digital transformation, virtualization and AI solutions are rapidly being integrated into daily operations. However, as risks to foundational platforms increase, cybersecurity governance is becoming an increasingly critical concern. On March 4, 2025, Broadcom issued a security advisory addressing zero-day vulnerabilities affecting its virtualization environment built on prominent software platforms. These vulnerabilities have a severity score as high as 9.3 (from 0 to 10, where zero means they are the least severe and 10 means they are the most severe) and show signs of active exploitation. According to Shadowserver Foundation, a nonprofit security organization, more than 40,000 ESXi instances worldwide are currently at risk. China, France, and the United States are the top 3 affected countries. The true impact of security vulnerabilities A company’s IT infrastructure usually consists of a virtual machine (VM) environment in which critical systems such as databases, email servers, and financial management systems are supported. Nearly all business operations, customer relations, and economic activities rely on a stable virtual environment. If a security vulnerability is found and leads to a cyberattack or data breach, there can be severe consequences. If financial records, customer information, and internal communications are exposed, this could lead to major compliance violations – especially for industries subject to strict data protection regulations such as the financial or healthcare industry. The legal risks and financial losses could be catastrophic. In the event of a security flaw that results in a ransomware attack, the hackers may demand a hefty ransom, which could result in significant downtime for businesses and permanently tarnish their reputation. Not only does this impact enterprises, but in today’s interconnected world, a cyberattack on a company’s VM environment could also impact suppliers, partners, customers, and more, effectively leading to a supply chain crisis. This could disrupt the entire business ecosystem and magnify the impact of the cyberattack. As you can see, given these risks, organizations must be proactive in implementing disaster recovery strategies that protect critical systems and provide long-term stability. Synology recommends 5 key protection approaches to effectively enhance recovery strategies for virtual environments: Companies need to implement a strong disaster recovery strategy to mitigate risks in virtualized environments and ensure fast data recovery in the event of a cyberattack. Ahead of World Backup Day, Synology recommends that enterprises deploy a dedicated backup server within their virtualized environment and implement 5 key protection strategies to enhance their backup and recovery mechanisms. ● Perform backups regularly to prevent data silos Ensure that data in virtualized environments is regularly backed up with an Auto Backup feature that automatically detects and protects all virtual machines, ensuring comprehensive data coverage. ● Verify and test your backups The backup server is equipped with a built-in Hypervisor that automatically verifies backup images after completion, checking data integrity. Additionally, businesses can record backup verification processes or conduct manual periodic checks to ensure the recovery mechanism remains functional without disrupting the production environment.● Minimize downtime with flexible recovery options In the event of an attack or unexpected failure, maintaining uninterrupted operations is the top priority. IT teams can leverage virtualization technology to instantly mount services and restore business operations swiftly, minimizing impact. ● Cross-Platform Recovery to Reduce Single-Platform Risks Enterprises should deploy virtual servers across multiple platforms. For instance, if a business is using VMware and the environment is compromised or crashes, services can be restored on alternative platforms such as Hyper-V to distribute risk. ● Cost-Effective, Scalable Protection Synology ActiveProtect does not charge backup licensing fees based on the number of virtual machines, meaning businesses can scale their virtualized environments without incurring additional costs while still benefiting from a comprehensive backup and recovery solution. Conclusion With the growing threats of cyberattacks, organizations must be proactive in implementing disaster recovery strategies that are capable of safeguarding your company data against ransomware attacks, security breaches, and system failures. By deploying the Synology ActiveProtect appliance, businesses can implement a reliable data protection solution to protect their virtual machine environments, reduce downtime, and prevent operational disruptions. In the digital age, setting up a comprehensive cybersecurity and disaster recovery plan is the key to ensuring long-term stability and resilience for businesses. Read More

India’s Security Innovations Take Global Stage: Sparsh CCTV @IndiaSoft 2025

MassMediaLink India LLP SecurityLink IndiaMay 20, 2025May 20, 202506 mins

IndiaSoft 2025, co-located with the India Electronics Expo and Convergence India Expo, emerged as a global hub for technological advancements, bringing together over 1,500 IT and tech companies and international delegates from across the world. As a premier networking event, it provided a dynamic platform for industry leaders to explore cutting-edge innovations, foster strategic alliances, and highlight India’s growing leadership in technology and security. Sparsh CCTV: Leading the way in innovation & security Sparsh CCTV, India’s pioneering brand in surveillance solutions, made a powerful impact at IndiaSoft 2025. At Hall 4, Booth D140, Sparsh showcased its latest indigenous security solutions, reaffirming its commitment to innovation, cyber-secure surveillance, and AI-powered security technologies. The company’s presence at the event set new benchmarks in the industry, reinforcing India’s position as a global leader in electronic security solutions. Sanjeev Sehgal, Founder & MD of Sparsh CCTV, engaged in insightful discussions with business leaders, technology experts, and policymakers from around the world, emphasizing India’s potential as a key hub for electronic security and surveillance technology. Global recognition & industry engagement IndiaSoft 2025 was more than just an exhibition. It was a global stage for transforming ideas into business opportunities. Sparsh CCTV’s booth attracted immense interest from international delegates, including representatives from Russia, Japan, Africa, Bhutan, Korea, and beyond, all witnessing firsthand how Made in India security solutions are shaping the future of surveillance worldwide. Showcasing next-gen security solutions At IndiaSoft 2025, Sparsh CCTV reinforced its leadership in smart surveillance with an impressive lineup of AI-powered and cyber-secure security solutions designed for global applications. Key highlights included: ● Intelligent Traffic Management System (ITMS): AI-driven technology optimizing urban traffic control and safety. ● AI-Driven Smart Cameras (Gold & Silver Series): Featuring real-time analytics and automated threat detection. ● Advanced Mobility Surveillance: Cutting-edge solutions for transport and fleet security. ● 4G/ 5G/ Wi-Fi Surveillance: Edge AI-powered cameras with 4K resolution and cloud storage. ● Mission-Ready Mobile Cameras: Designed for law enforcement, smart cities, and disaster management, featuring live streaming, facial recognition, long battery life, and the Shwaanetra Dog Mount Camera. ● Integrated Command & Control Center (ICCC): Centralized security management with video analytics, building automation, fire & smoke detection, and advanced VMS. These innovations position Sparsh CCTV at the forefront of the global surveillance industry, addressing evolving security challenges with state-of-the-art AI-driven solutions. Showcasing STQC-certified surveillance products Sparsh CCTV’s display featured an extensive range of next-generation security products, ensuring top-tier cybersecurity and performance: ● 2MP/ 4MP/ 5MP/ 4K Dome Cameras. ● 2MP/ 4MP/ 5MP/ 4K Bullet Cameras. ● 2MP/ 4MP/ 5MP PTZ Cameras. ● Explosion-proof Bullet Cameras. ● Explosion-proof PTZ Cameras. ● Network Video Recorders (NVRs). These STQC-certified solutions highlight Sparsh CCTV’s unwavering focus on cybersecurity, reliability, and global precision in surveillance. Strengthening India’s global security footprint IndiaSoft 2025 reaffirmed India’s growing influence in security technology. The overwhelming response from global delegates reinforced Sparsh CCTV’s vision to make India a global powerhouse in surveillance solutions, addressing modern security challenges with homegrown innovation. “We are incredibly proud to represent India’s technological excellence on a global platform. The enthusiasm and engagement from international partners validate our mission to build a smarter, safer world with indigenous security solutions,” said Sanjeev Sehgal, Founder & MD, Sparsh CCTV. Sparsh CCTV extends its sincere gratitude to all visitors, partners, and industry stakeholders who engaged with us at IndiaSoft 2025. Your support and collaboration continue to inspire us to push the boundaries of security innovation. Let’s continue this journey of innovation together! Read More

RAH Infotech Strengthens Leadership Team with the Appointment of Mr. Jitendra Khadke as Senior Vice President

MassMediaLink India LLP SecurityLink IndiaMay 18, 2025May 18, 202507 mins

RAH Infotech, India’s leading value-added distributor and provider of cybersecurity and IT solutions, is pleased to announce the appointment of Jitendra Khadke as Senior Vice President. With over 24 years of extensive experience in the IT distribution industry, Mr. Jitendra brings deep expertise in sales leadership, product management, and partner enablement, particularly in the Cybersecurity & Enterprise Software domain. I am thrilled to join RAH Infotech at this exciting juncture. The company has consistently demonstrated its leadership in IT distribution, and I look forward to leveraging my expertise to drive technology adoption, expand our portfolio, and create value for our partners and customers. Together, we will continue to strengthen our position as a trusted distributor and solution provider in the cybersecurity and enterprise software landscape Mr Jitendra KhadkeSenior Vice PresidentRAH Infotech As Senior Vice President, Jitendra Khadke will play a pivotal role in spearheading RAH Infotech’s technological strategy, enhancing its product portfolio, and strengthening collaborations with partners and vendors (OEMs). His leadership will focus on driving innovation, optimizing goto-market strategies, and ensuring the company continues to deliver best-in-class cybersecurity and IT solutions. Commenting on his new role, Jitendra Khadke, newly appointed Senior Vice President at RAH Infotech stated, “I am thrilled to join RAH Infotech at this exciting juncture. The company has consistently demonstrated its leadership in IT distribution, and I look forward to leveraging my expertise to drive technology adoption, expand our portfolio, and create value for our partners and customers. Together, we will continue to strengthen our position as a trusted distributor and solution provider in the cybersecurity and enterprise software landscape.” We are delighted to have Mr. Jitendra join our leadership team. His extensive experience and deep industry knowledge will be instrumental in enhancing our technology strategy and driving business growth. With his expertise, we are confident in our ability to scale new heights and deliver unparalleled value to our partners and customers Ashok KumarFounder & ManagingDirectorRAH Infotech Mr. Jitendra’s appointment underscores RAH Infotech’s commitment to technological excellence and market leadership. Throughout his career, he has successfully led multiple initiatives, driving revenue growth and strengthening business relationships. His expertise spans sales leadership and strategy, where he has developed and executed strategic sales initiatives to expand market share and revenue across multiple product categories. In product management, he has handled a diverse IT product portfolio, ensuring effective product positioning and market success through collaboration with vendors, manufacturers, and internal teams. He has also played a crucial role in partner onboarding and enablement by leading programs that provide technical training, sales support, and strategic business planning to empower partners and accelerate business growth. Additionally, his extensive experience in OEM collaboration has enabled him to act as a vital link between partners and OEMs, crafting tailored business solutions that align with market needs while ensuring vendor objectives are met. Furthermore, his strong relationship management skills have helped build and maintain key stakeholder relationships in the distribution and vendor ecosystems, ensuring alignment with market trends, product innovations, and sales strategies. Ashok Kumar, Founder & Managing Director at RAH Infotech, welcomed Mr. Jitendra’s appointment, added, “We are delighted to have Mr. Jitendra join our leadership team. His extensive experience and deep industry knowledge will be instrumental in enhancing our technology strategy and driving business growth. With his expertise, we are confident in our ability to scale new heights and deliver unparalleled value to our partners and customers.” With this strategic appointment, RAH Infotech reinforces its commitment to innovation and growth, further strengthening its position as a leading player in the IT distribution industry. RAH Infotech is India’s leading value-added technology distributor and solutions provider. Headquartered in New Delhi, RAH Infotech has been providing world-class IT solutions since 2005 to a large number of channel partners and enterprises in India & SAARC regions. Our rich portfolio includes a wide range of best-of-breed solutions to address requirements across Security, Data, Network, Application, Storage, and beyond. As a top-tier technology enabler, we manage the entire value chain of data management requirements of enterprises and protect their digital assets. We partner with the finest global technology firms to develop customized IT solutions in cybersecurity, networking, cloud computing, data management and application management for various industry verticals. Read More

Consistent Successfully Conducts Its First Online Product Launch Event

MassMediaLink India LLP SecurityLink IndiaMay 18, 2025May 18, 202502 mins

Consistent also known as Consistent Infosystems, a leading name in IT Hardware, Print Consumables, Storage, Security, Surveillance and Gaming Segments, has successfully conducted its first-ever online product launch event, unveiling a range of innovative new products. The virtual event showcased new gaming cabinets and CCTV cameras. The online launch event saw enthusiastic participation from industry Top IT Distributers, highlighting Consistent’s newly introduced products include advanced surveillance solutions, high-performance networking devices and gaming cabinets, all designed to enhance efficiency and connectivity in today’s digital world. Speaking on the occasion, Yogesh Agrawal, Co-Founder and CEO of Consistent Infosystems, stated, “This online product launch marks a significant milestone for us. As technology evolves, we believe in staying ahead of the curve by bringing our latest innovations directly to our customers. Hosting this event virtually allowed us to connect with a wider audience and demonstrate our commitment to technological excellence.” The event also witnesses the launching of 2 new dynamic Sales Scheme to empower its partners and accelerate growth in the market. The Referral Distribution Scheme is designed to incentivize existing distributors by rewarding them for onboarding new partners, strengthening Consistent’s distribution network. Meanwhile, the Special Secondary Scheme – ‘AAJ Ka RAJA’ is tailored to drive secondary sales, offering lucrative benefits to retailers and channel partners who achieve high sales volumes. These strategic initiatives reflect Consistent’s commitment to fostering a thriving business ecosystem and reinforcing its position as a market leader. Read More

IDIS Harnesses the Power of Deep Learning and VMS Processing to Transform the Accuracy of Live Privacy Masking

MassMediaLink India LLP SecurityLink IndiaMay 15, 2025May 15, 202506 mins

Launch of IDIS Smart Privacy Masks overcomes challengesassociated with conventional real-time privacy masking IDIS has launched IDIS Smart Privacy Masks. This patented, real-time privacy masking solution protects individuals’ identities while enabling more accurate, reliable, and responsive real-time video surveillance operations. IDIS Smart Privacy Masks eliminate the challenges associated with conventional masking techniques such as the inability to detect people and the failure to apply masking and zone settings that can blur entire areas, making it hard to distinguish people from objects. Other common issues such as latency can also result in potential privacy breaches or over-masking. Combined, these problems lead to significant performance degradation of surveillance operations, making it difficult for users to balance privacy with clarity while hindering monitoring and investigations. IDIS has overcome these challenges with a solution that maintains high video resolution and frame rates even when dealing with dynamic, busy environments and high-resolution streams. IDIS’s new patented technology harnesses the power of its in-house developed and trained IDIS Deep Learning Engine. It adjusts mosaic strength to ensure video streams deliver optimum clarity and visibility while protecting privacy. This more finely calibrated masking makes distinguishing people’s actions and movements easier in real time while ensuring individuals’ identities are always protected. IDIS Smart Privacy Masks combine the advantages of object detection and heatmaps with deep learning and enterprise-level IDIS Solutions Suite (ISS) VMS processing to increase accuracy significantly. Because IDIS Smart Privacy Masking takes place on board ISS, it is exceptionally resource-efficient. It ensures stable, high-resolution video transmission to retain usable footage and forensic evidence while protecting privacy. In addition, as a module within IDIS Solution Suite, IDIS Smart Privacy Masks adds further to the feature-rich array of tools. The latest innovation adds value to IDIS’s comprehensive video lineup, encompassing a high-performance and robust range of cameras and network recorders, advanced AI-powered analytics options, and network accessories. With the assurance of Korean-made reliability, IDIS offers end-to-end solutions that include everything needed for surveillance applications for businesses, large or small, as well as solutions that come with instant plug-and-play functionality of all devices and software backed by industry- leading warranties. Dr. JunHyeok Heo, Head of Solution Development at IDIS, said that IDIS Smart Privacy Masks would give security and safety managers more options for real-time monitoring in additional applications without worrying about breaching existing and new regulatory compliance or compromising security. “As AI video technology becomes ever more accurate, IDIS is focusing on perfecting capabilities where users want to see the highest standards of reliability and performance,” JunHyeok Heo added, “With IDIS Smart Privacy Masks we have done exactly this, combining powerful deep learning with our enterprise-class IDIS Solution Suite VMS to achieve optimum results.” As AI video technology becomes ever more accurate, IDIS is focusing on perfecting capabilities where users want to see the highest standards of reliability and performance. With IDIS Smart Privacy Masks we have done exactly this, combining powerful deep learning with our enterprise-class IDIS Solution Suite VMS to achieve optimum results JunHyeok HeoHead of Solution Development, IDIS IDIS is a global security company that designs, develops, manufactures, and delivers surveillance solutions for a wide range of commercial and public sector markets. As the largest video surveillance manufacturer in South Korea, headquartered just outside of Seoul and operating across 50 countries and 100+ strategic partners, IDIS is a world-leading total solution provider with more than two million recorders installed worldwide and over 17 million cameras utilizing IDIS technology. Read More