Company’s proprietary vehicle recognition technology integrated to re-imagine the consumer shopping journey for leading retailers and hospitality businesses
Rekor Systems, Inc, (REKR) a Maryland-based company providing real-time roadway intelligence through AI-driven decisions, recently announced that Mastercard is integrating the Company’s subscription based Edge proprietary vehicle recognition technology into its AI Powered Drive Through Platform. Mastercard’s AI Powered Drive Through platform, provided in partnership with Rekor, can help major quick service restaurant brands transform their drive through or drive in interactions through vehicle recognition, voice ordering, and artificial intelligence.
“This is a significant milestone for our Company as we continue to actively pursue the commercial segment of our business. Teaming with Mastercard and their quick service restaurant partners not only helps usher in the future of frictionless vehicle recognition solution, but it signals the value of our technology to enable low touch, high engagement experiences for retailers and the end consumer,” said Robert A. Berman, President and CEO, Rekor.
Mastercard’s platform leverages aggregated spending patterns and store level data to customize the ordering experience. Consumers can opt-in to receive personalized and dynamic menu offers based on historical purchasing trends either based on the specific restaurant’s location or the individual consumer. The solution also reduces friction within the ordering process by removing the need to wait for an employee to take an order, enabling staff to focus on order throughput.
“As retailers and consumers navigate through one of the most disruptive periods in modern history, it’s clear that traditional business operations will need to evolve quickly,” said Stephane Wyper, Senior Vice President, Retail Innovation, Mastercard. “Technologies like Rekor’s give us the ability to help our retail partners meet the challenges posed by this new normal and provide their customers with a more digitally enabled, touchless, and secure retail experience.”
Mastercard’s AI powered drive through platform using Rekor’s vehicle recognition technology will begin on-location pilots at White Castle locations in October 2020 and will also be rolling out with other quick service restaurants later in the year.