Interview: Ashish P. Dhakan
ASHISH P. DHAKAN (MD & CEO, Prama Hikvision India Pvt. Ltd.) Ashish P Dhakan does not need introduction. An Engineer and MBA by qualification, the Chief Executive Officer and Managing Director of Prama Hikvision India Private Limited had a very humble start in security industry in 2005, and over just more than a decade, he steered the company to achieve the leadership position in the industry with his characteristic attributes including sincerity, focus, dedication, honest approach towards his business, and ground to earth personality. A first-generation entrepreneur Ashish has gone through various challenges; however, thanks to his cool, patient and skillful marketing strategies, he crossed over all of them and emerged successful. His vision about Indian security industry’s growth has led to the formation of Prama Hikvision India Pvt Limited, the very first joint venture company formed by Hikvision across the world. He led Prama Hikvision into a leading security business entity by successfully creating a pan India network of dealers, distributors and system integrators. Ashish believes In Make in India, Make for India, and Make by India concept and in the line he recently opened a world-class state-of-the-art manufacturing unit in Vasai, near Mumbai. He also has plans to expand manufacturing to other states of the country. Further, he devised setting up a state-of-the-art training center to enable product knowledge and training to system integrators, partners and end-users. With his thoughtfulness, he built diversified vertical solutions teams to cater Hikvision solutions to the Indian market. The vertical solutions offered by Prama Hikvision are customized as per the end-users requirements and specifications to adequately befit in the Indian environment. Today, Prama Hikvision offers solutions in various verticals including Smart City, Safe City, Transport, Education, Banking, Pharma and Retail segments. SecurityLink India has recently had a detailed interaction with him on the recent trend, prospective and his plans for future – here are the excerpts: SecurityLink India (SLI): Opening of Prama HikVision manufacturing unit in Mumbai is a great accomplishment – kindly comment on the achievement. Ashish P. Dhakan (APD): Yes of course – it is a great achievement. It gives us a sense of accomplishment also because we are celebrating 10 years of growth, innovation and technology leadership in the Indian security industry. The journey of a thousand miles begins with a single step. The decade long journey of Prama Hikvision India has had many milestones which were driven by the timeless wisdom that all great things start with a humble beginning. We are grateful to all – our partners, well-wishers, and key stakeholders. On 1 October 2019, we organized a grand ceremony to inaugurate the ‘Make in India’ manufacturing facility near Mumbai. It was a milestone moment for all of us. Prama Hikvision’s world-class manufacturing facility was inaugurated by Dr. V.K. Saraswat – Member, Niti Aayog, former Director General of the Defence Research and Development Organisation (DRDO) and former Chief Scientific Adviser to the Indian Minister of Defence; and Dr Neeraj Sinha – Adviser, Science & Technology, Niti Aayog. Today Prama Hikvision India is known as the leading security systems and solution provider in the country. The company has established an impeccable trust and reputation among security industry professionals in India. With a commitment to provide high quality products with excellent technical support, the company serves to a large network of dealers and system integrators, all across the country with its wide reach through 51+ branch offices, 21 return merchandise authorization (RMA) centers and 2000+ motivated employees. SLI: Kindly explain in brief the factory set up and the modus operandi of the unit. APD: Prama Hikvision’s ‘Make-In-India’ manufacturing plant is a living testimony of our firm commitment to the vision, mission, and a throbbing reality of an ongoing success story. It is one of the best and largest manufacturing facilities in security and electronics industry in India. The latest technologies, world class processes and state-of-the-art machineries are the key highlights of the manufacturing facility. With this brownfield manufacturing facility and big ticket investment, Prama Hikvision is continuing CCTV camera production to cater to the fast expanding domestic market in a phased manner. Employing over 2000 skilled and semi-skilled employees, this manufacturing facility is spread over 12 acres of land comprising end-to-end production capabilities. Currently, this facility produces 8 lac cameras and 1 lac back-end devices per month. It has the capability of manufacting 850 product models. The installed capacity of this manufacturing facility is 1.5 million cameras per month. This state-of-the-art manufacturing facility has multiple lines that do surface mount technology level manufacturing and enable us to make electronic chips and cameras locally instead of importing them. To upskill a significant part of the workers in this factory, we have developed in-house training programs comprising worldclass modules. Prama Hikvision’s manufacturing facility is an expression of our full commitment to the Government of India’s flagship ‘Make in India’ program. We remain committed as a long-term partner of the country and continue to pursue our vision of ‘Make in India for a Safer India’ with manifold commitments. We have so far invested INR500 crore in this plant, and there is a further investment commitment in the pipeline to ramp up the production, and research & development activities. SLI: How do you foresee its impact on your business per se, as well as on the offerings you are going to make to the Indian market? APD: The future of the security market in India is very bright due to enhanced security awareness and growing requirements. We are experiencing a good growth in the current financial year. The current state of the physical security market in India is very conducive to growth and expansion. Apart from the eight metro cities, India’s vast and largely untapped network of Tier-II and Tier-III cities are developing very fast due to various socio-economic factors. Having blessed with the capability of the said manufacturing plant to produce electronic chipsets and cameras locally in India, we are to bring the best of the offerings to the Indian market….