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Genetec Cautions Public Sector to Harden Physical Security Systems Against Digital Threats in Light of Rising Cyberattacks

Following a pandemic-exacerbated rise in data breaches and ransomware attacks, Genetec Inc., a leading technology provider of unified security, public safety, operations, and business intelligence solutions, guided public sector organizations on how to reduce cyber vulnerabilities of physical security systems that are often overlooked. IP security cameras and other security devices were put in place to protect people, assets, and environments. But the same network connectivity that enables organizations to monitor operations and update software remotely presents a path into the network for cyber criminals. If they are not sufficiently modern or properly shielded, they can pose significant risk to cybersecurity. An attack that originates in a camera or door controller can find its way through the network to block access to critical applications, lock files for ransom, and steal personal data. Justin Himelberger, Enterprise Systems Business Development Manager for US Federal and DOD at Genetec Inc., said, “Because these systems – video surveillance, access control, alarms, communications, and more – are increasingly connected to networks and IT infrastructure, they can be quite vulnerable. With the number of cyberattacks increasing around the world, it is becoming clear that government organizations must be more stringent than ever about cybersecurity in their own organizations and throughout their supply chains.” A step organization can take immediately is making sure each device, as well as the servers used for storing data and hosting monitoring consoles, has the latest version of firmware and software recommended by the manufacturer. Changing default passwords and establishing a process to change them frequently is a critical practice. Improving network design to segment older devices can also help reduce the potential for crossover attacks. Assessing and preventing vulnerabilities To determine the risk of physical security systems, Genetec recommends organizations conduct a posture assessment, creating and maintaining an inventory of all network-connected devices and their connectivity, firmware version and configuration. As part of the assessment, they must identify models and manufacturers of concern such as those listed by the U.S. Government under the National Defense Authorization Act (NDAA) as presenting a high level of cyber risk. They should also document all users with knowledge of security devices and systems. The review can pinpoint devices and systems that should be replaced. When developing a replacement program, prioritize strategies that support modernization. One effective approach is to unify physical and cybersecurity devices and software on a single, open architecture platform with centralized management tools and views. Additionally, while physical security and IT have been approached as separate efforts historically, the risk of cyberattacks through physical security technology is driving change. The U.S. Cybersecurity and Infrastructure Security Agency recommends joining IT and physical security into a single team, so they can develop a comprehensive security program based on a common understanding of risk, responsibilities, strategies, and practices. In the US, Federal funding may be available to help cover costs associated with replacement programs. The 2021 Investment and Jobs Act includes $1billion earmarked to help state and local governments modernize their cybersecurity. Genetec can provide subject matter experts in public sector and security veterans to speak on this topic upon request.  

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Forcepoint Opens India Innovation Center in Mumbai

Global security company Forcepoint recently announced the company is making further investments in India with the opening of a new state-of-the-art technology center of excellence near Mumbai in Thane, Maharashtra. The new India Innovation Center will tap into the region’s technical and engineering talent to enable rapid development and deployment of new capabilities to Forcepoint’s Security Service Edge (SSE) platform. In the first phase of expansion for the Forcepoint India Innovation Center, the company will hire more than 200 software architects, cloud computing developers, DevOps engineers, quality assurance and specialists with diverse technical skills. Available roles will span all experience levels and encompass individual contributor, team leader and management roles. Interested candidates are invited to apply on the Forcepoint website. “Forcepoint is a pioneer in delivering modern cybersecurity by proactively safeguarding employees, critical data & intellectual properties. Our mission is to create a safe and trusting environment through a revolutionary Security Service Edge (SSE) platform by converging our best-in-class network and security products into a comprehensive single security solution. It is a purpose-built and future-proof service which is simple, seamless, and massively scalable across the globe,” said Nirav Shah, VP and CTO, India Innovation Center. Shah continued, “The Forcepoint India Innovation Center is established to accelerate our mission to simplify security for the benefit of organizations around the globe by fostering a culture of innovation at the intersection of cybersecurity and cloud computing. We are excited to tap into India’s diverse talent pool who will play a significant role in driving forward this mission.” The opening of the Forcepoint India Innovation Center follows the March 2022 launch of Forcepoint ONE, the cybersecurity industry’s new ‘easy button’ for securing enterprises with hybrid workforces. An all-in-one cloud platform, Forcepoint ONE simplifies security with both traditional and remote workforces, allowing users to gain safe, controlled access to information across the Web, cloud and private applications. Forcepoint ONE makes it easy for customers and partners to adopt Zero Trust and SSE by unifying crucial security services including Secure Web Gateway (SWG), Remote Browser Isolation (RBI), and Content Disarm and Reconstruction (CDR) technologies. Forcepoint’s strategy helps customers reduce the management burden of traditional point product approaches and simplify security operations with fewer vendors and significantly reduced costs. The new Forcepoint India Innovation Center will play a critical role in developing new features and functionality to this market-leading platform. “We are committed to a human-centric culture and environment at Forcepoint that promotes inclusivity, variety of thought, mutual respect, and dignity in all parts of our life. Our vision is to accelerate our cyber leadership position by using modern enablers to secure our customers’ data, regardless of where they work,” said Anurag Kahol, Senior Vice President, Secure Services Edge.  

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GajShield Infotech Reveals Strategic Plans for Expansion in the Indian Security Market

GajShield Infotech is a leading global cybersecurity brand that is synonymous with advanced security solutions. The brands comprehensive threat intelligence and security know-how has been constantly transforming into innovative security solutions while upholding the highest benchmarks of professional integrity. Offering an extension to its strong security portfolio, the brand has recently achieved a new milestone in terms of business strategies that will guide the company’s growth during the course of the year. Sonit Jain, CEO – GajShield Infotech “GajShield Infotech has steadily and remarkably reinforced its position in the enterprise security market by delivering competent endpoint security solutions. The brands capacity to offer solutions meeting customer requisites has driven GajShield Infotech’s market share gains. Through this milestone achievement of expanding globally, we further aim to build a robust threat intelligence reputation through proper research exposing sophisticated attacks like malware. The brand is further enriching its security portfolio by building a robust team with skilled expertise in the security domain. These advancements will strengthen our position as a preferred vendor to watch in the security market” The renowned Data Security Firewall solution provider has always outperformed its industry hold through its next-generation cybersecurity services, best practices and compliance, as part of its cloud adoption journey. The brand is now looking forward to magnify its reach on a global scale and stitch up an expansion strategy aimed at contributing towards development in areas having a strong security consumption. This move will facilitate in expanding GajShield Infotech’s competences in the protracted security market, aligning with the brand’s strategy to deliver security with an open approach. Furthermore, in order to cement the company’s cybersecurity intelligence foun dations, the brand aims at team building by hiring skilled personals on board, laying more emphasis on enterprise business and has been developing new solutions to full-fill the need to enterprise customers in terms of cyber security and network solutions.  

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PRAMA Opens Brand Store in Aurangabad

India’s premier indigenous security and video surveillance product manufacturing company, Prama India in association with partner Security Kart has launched its brand store on April 21, at Aurangabad, Maharashtra. PRAMA Brand Store was inaugurated at Samarth Nagar, Nirala Bazar in the presence of leading dignitaries from the security industry. The newly opened PRAMA brand store will help make latest PRAMA security products available in Aurangabad. Security Kart is a trusted partner of Prama India, it has carved a niche in the security industry by setting a new benchmark. Located in the northern part of the state of Maharashtra, Aurangabad is famous for Ajanta and Ellora caves. Now the city has the honour of being the first city in Maharashtra to have the PRAMA brand store. The company has planned a pan-India phased rollout of PRAMA brand stores and aims to open multiple stores spread across Tier-I, Tier-II and Tier-III cities over the next 12-month period. PRAMA’s new brand store is aimed at showcasing and bringing high quality, state-of-the-art security and surveillance products as well as the latest technology innovations closer to potential consumers and end-users. “We at Security Kart are elated to be an integral part of PRAMA Brand Store launch in Aurangabad. We are inviting all the stakeholders of the security industry in the Marathwada region to experience the wide range of indigenously manufactured PRAMA security products at our brand store. We will be happy to serve your product requirements by providing it promptly,” said Vaibhav Barman, Partner, Security Kart. Commenting on this momentous occasion, Ashish P. Dhakan, MD & CEO, Prama India Pvt. Ltd. said, “This grand store opening event signifies our strong presence in the northern part of Maharashtra. It is a glorious moment for all the security professionals associated with Prama India. We are happy to dedicate our first PRAMA Brand Store to the people of Aurangabad. This is just the auspicious beginning of a journey, we will strive for exponential growth and expansion of the brand at a pan-India level. Our store is strategically designed to showcase best-in-class products and solutions. We are hopeful that the store in Aurangabad will be able to serve the security professionals in the Marathwada region to source the latest PRAMA Security and Video Surveillance Products. We extend our best wishes to Vaibhav Barman, Partner, Security Kart and hope this initiative will help to create a new success story with PRAMA ecosystem partners.” “While moving forward with the vision of Aatmanirbhar Bharat, we at Prama India are working diligently to realise the dream of a self-reliant India into reality. As the industry moves to new technology frontiers, there is a need to focus on indigenous security product manufacturing. These security systems are helping to resolve the physical security challenges in the private, government and commercial segments,” said Mr. Dhakan. The newly inaugurated PRAMA Store in Aurangabad showcases a wide range of security and surveillance products to create a new customer experience. PRAMA’s key USP is to provide customers and end-users with a hands-on experience by sharing insights into myriad vertical solutions, designed as per the considerations of Indian environment and standards framework. Prama India has been working tirelessly to make India self-reliant in the electronic security product manufacturing, the company believes its indigenous manufacturing will be one of the key enablers for achieving India’s vision of becoming truly Aatmanirbhar. Prama India has made significant investments to create a product portfolio that combines cutting-edge technology with the best of innovation and quality from India that put the country on the global map of security and surveillance products.  

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Security Industry Veteran Vishak Raman to head Fortinet’s Business in India, SAARC and Southeast Asia

Fortinet, a global company in broad, integrated and automated cybersecurity solutions, recently announced the appointment of Vishak Raman in a new role as the Vice President for Sales in India, SAARC and Southeast Asia. Vishak Raman brings with him over two decades of experience in the cybersecurity space with proven expertise in product management, sales, marketing and business development. Earlier as the Senior Regional Director, India & SAARC at Fortinet, he was instrumental in establishing and growing Fortinet’s technology leadership and success story in India. He also set up a first-of-its-kind Technical Assistance Center at Bangalore which has over 200 engineers who provide 24/7 support to Fortinet’s customers in India and the Middle East. Prior to Fortinet, he was Director of Security Business, India & SAARC at Cisco. Vishak who holds an engineering degree and a Post Graduate Diploma in Business Management from IIM Ahmedabad, has also worked in various roles at FireEye, Tata Communications, WatchGuard, Sify and HCl Technologies. Additionally, Fortinet thanks Rajesh Maurya for his outstanding leadership in growing the India and SAARC business as he moves into a new role within Fortinet, to be announced in the coming weeks. Vishak Raman Vice President of Sales, India, SAARC and SEA at Fortinet “I look forward to working with the sales team, channel partners and distributors to secure networks from the expanding attack surface, increasingly sophisticated cyber threats and address network security complexity challenges which most organizations face. The Fortinet Security Fabric forms a solid foundation for any enterprise’s digital adoption journey and I am excited to drive our customers’ success in the digital economy. Fortinet’s cybersecurity mesh architecture’s primary objective is to place security everywhere it’s needed, anywhere in the network, even as users, devices, and applications multiply and become more mobile. Given our leadership in security innovation we have a robust pipeline and strong business momentum and are well positioned to continue the solid growth for several more years in this market” Joe Sarno, Sr. Vice President International Sales – Emerging & APJ at Fortinet said, “We are pleased to welcome back Vishak Raman to head Fortinet business in India, SAARC and Southeast Asia region. He brings along tremendous experience and cybersecurity market insights to add to our leadership team. Vishak Raman will be a key contributor as we continue to consolidate our leadership position and drive future growth in key areas such as the convergence of security and networking, continued expansion of the Security Fabric mesh platform and adoption of our Secure SD-WAN, SD-Branch, Adaptive Cloud, and OT.”  

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Hikvision India Introduces: DS-K3Y411X Series Flap Barrier, Designed to Detect Unauthorized Entrance

Hikvision India has introduced the latest product DS-K3Y411X series flap barrier in the entrance control product portfolio. This flap barrier with two barriers and 6 pairs IR lights is designed to detect unauthorized entrance or exit. By adopting the flap barrier integrated with the access control system, a person should authenticate to pass through the lane via swiping IC or ID card, scanning the QR code, etc. It is widely used in attractions, stadiums, construction sites, residences, etc. This Flap Barrier is one of the serial products of entrance solutions from Hikvision product portfolio. It provides secure entrance solutions in various scenarios while ensuring safety and security in the office buildings and public places. The key features of DS-K3Y411X series flap barrier in the entrance control product portfolio includes following: Permissions validation and anti-tailgating. Remaining open/ closed mode selectable. The barrier will be open or stop working when people are nipped. Self-detection, Self-diagnostics, and automatic alarm. Audible and visual alarm will be triggered when detecting intrusion, tailgating reverse passing, and climbing over the barrier. TCP/ IP network communication: The communication data is specially encrypted to relieve the concern of privacy leak. LED indicates the entrance/exit and passing status. Fire alarm passing: When the fire alarm is triggered, the barrier will be open automatically for emergency evacuation. Hikvision Flap Barriers are available in following models: DS-K3Y411I-L1, DS-K3Y411X-L2, DSK3Y411X-M1, DS-K3Y411X-M2, DS-K3Y411X-R.  

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PMKVY & Bridging the Skill Gap: An Analysis with Reference to PSI

Anil Puri CMD, APS group A first generation serial entrepreneur, thought leader and an action catalyzer rolled into one – Anil Puri is a rare combination of a visionary, an innovator and a strategic thinker. He has used this combination to innovate and implement on-ground many new business ideas. His rich experience in various businesses has enabled him to nurture & mentor innovative ideas and scale them up. Introduction Skill development is imperative for socioeconomic development of a country. Skill development ecosystem in India encompasses broad policy and structural framework that govern the skill development activities at state and central level. Under Skill India campaign about 20 central ministries/ departments including Ministry of Skill Development and Entrepreneurship are involved in the implementation of more than 40 schemes for various skill development programs. The push for a policy-backed skill development initiative is a significant step towards realizing the potential of the workforce by enhancing its employability. India’s largest skill certification scheme, Pradhan Mantri Kaushal Vikas Yojana (PMKVY) was approved on 20 March, 2015 and was subsequently launched on 15 July, 2015, on the occasion of World Youth Skills Day to be implemented by National Skills Development Corporation (NSDC) under the guidance of the Ministry of Skill Development and Entrepreneurship (MSDE). With a vision of a ‘Skilled India,’ MSDE was put on mission mode to skill India on a large scale with speed and high standards on the platform of flagship scheme PMKVY to drive towards greater realisation of this vision. Owing to the its successful first year of implementation, the Union Cabinet further approved the scheme for another four years (2016- 2020) to impart skilling to 10 million youth of the country. This was undertaken in the light of the Government’s recent skill gap analysis revelation that more than 12 million youth between 15 years to 29 years of age are expected to enter India’s labour force every year in the next two decades and by 2022, another 109 million skilled workers will be needed in the 24 keys sectors of the economy. At present, only 2.3 percent of India’s workforce has received some formal skill training leading to acquire job specific occupational skills. Govt also took note of the fact that the delivery of skilled manpower declined from 7.58 points in 2005 to 5.75 points in 2014 which put India at 48th position out of 60 countries surveyed in IMD world talent ranking. While all was moving smoothly in the direction, The COVID pandemic dealt a severe blow to the Skill India Mission resulting in further widening of skill gaps to alarming levels thus adversely affecting the economic activity. Pradhan Mantri Kaushal Vikas Yojana (PMKVY) Pradhan Mantri Kaushal Vikas Yojana (PMKVY) is the flagship scheme of the Ministry of Skill Development Entrepreneurship (MSDE). The objective of this Skill Certification Scheme is to enable a large number of Indian youths to take up industry-relevant skill training. The trainings are given in the following sectors such as: agriculture, healthcare, automotive, apparel, BFSI, beauty and wellness, construction, capital goods, food processing, furniture & fittings, green jobs, gems and jewellery, handicrafts & carpets, IT and IT-es, iron and steel, logistics, life science, management, mining, media & entertainment, power, plumbing, retail, tourism and hospitality and telecom. Stakeholders The scheme has different stakeholders who are responsible for successful implementation of the entire programme. The key stakeholders are – Ministry of Skill Development & Entrepreneurship (MSDE), National Skill Development Corporation (NSDC), Sector Skills Council (SSC), Training Providers, Assessment Agencies, Assessors, State Government, State Skill Missions, Local Administration, UIDAI, Banks and Individuals. NSDC is the main implementing agency which controls and monitors different programmes to be implemented by the central government. SSCs are assigned to identify the specific job roles for which trainings are to be provided through PMKVY. SSCs also affiliate training collaborate both from government as well as from private sectors to impart training. Since training should be followed by assessment; it is the responsibility of the SSCs to recruit third party agencies to conduct assessment for the training programmes conducted. Once the allocation is done, both state governments as well as private training partners have to mobilize the prospective candidates who are in real need of skill training to meet the requirement of the skilled manpower in industry. At the last, NSDC awards the reward money and the certificates on successful completion of the training programme. Key Components of PMKVY The PMKVY scheme has been divided into six components. Every component has its own objectives and set of target audiences. Not all are equally required to be absorbed in each of the schemes. Once, the SSC have identified the job role and various sectors where the skilled manpower is required, there is a need to identify the proper implementation and stages to be followed during the entire plan period. The authorities have divided the schemes into six components: Short Term Training, RPL, Special Project, Kaushal and Rozgar Yojna, Continuous Monitoring, Placement Assistance and Standardizing Monitoring and Communication. India’s Current Skill Analysis In 2015 a study assessed the skill capacity of Indian workforce through general education and vocational training level to be extremely low i.e., around 38% of the workforce were not even literate, 25% with below primary or up-to primary level of education and remaining 36% having an education level of middle and higher level leaving rest of only 10% of the workforce which is vocationally trained (with 2% formal and 8% informal training). The current data suggests that only 2 to 2.3% of the workforce in India has undergone formal skill training as compared to 68% in the UK, 75% in Germany, 52% in USA, 80% in Japan and 96% in South Korea. The workforce in India has little or no job skills that make them largely unemployable. It is an alarming signal for India which has the youngest population in the world. There is a lot of scope for India to provide its workforce with appropriate skills. As per the 12th Plan…

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Eagle Eye Networks Introduces Eagle Eye LPR, Making Highly Accurate License Plate Recognition Possible with any Security Camera

Eagle Eye Networks, the global leader in cloud video surveillance, today launched Eagle Eye LPR (license plate recognition), which uses artificial intelligence (AI) in a true cloud-based system for high accuracy in all kinds of challenging conditions. Eagle Eye LPR operates on readily available security cameras making it affordable and practical for today’s business owners. “We’re seeing increased demand for LPR/ ANPR for security and business optimization. Eagle Eye LPR is designed to be easy to deploy and manage, and it does not require the purchase of special cameras,” said Dean Drako, CEO of Eagle Eye Networks, “Our industry-leading AI not only provides high accuracy, the Eagle Eye cloud LPR is continuously improved to support new license plates and increase accuracy.” Powered by Eagle Eye Networks industry-leading AI and analytics, Eagle Eye LPR works with the Eagle Eye Networks Vehicle Surveillance Package (VSP) to enable seamless monitoring of vehicles across multiple locations. Eagle Eye Networks supports many manufacturers’ LPR products including cameras. Eagle Eye Networks operates an open system giving customers choice. The Eagle Eye Cloud VMS will continue to support camera and other LPR technologies. The benefits of Eagle Eye LPR include: Camera Agnostic: Works securely with nearly any IP or other camera. Affordable: Does not require specialty cameras, onsite hardware or onsite maintenance. High Accuracy: Eagle Eye’s AI provides industry-leading accuracy even for non-standard license plates and in challenging lighting and environmental conditions. Flexibility: Open API for unlimited integrations with other technology partners. Scalability: Manage and add locations, cameras, features with the click of a button. Continuous Delivery: AI LPR is continually improved to support newer license plates, and all Eagle Eye development innovations are instantly delivered to customers via the cloud. Broad Geographic LPR/ ANPR Support: North America, Mexico, EU, UK, India, Singapore, Malaysia, Australia. Target applications for Eagle Eye LPR include: Smart parking with LPR-based automation. Corporate offices – Secure, smooth vehicle entry/ exit. Healthcare and education campuses – Touchless access control. Home owners associations (HOAs) and multi-family homes – Neighborhood safety. Critical infrastructure, industrial – Multi-site remote monitoring. Restaurants, retail, curbside pickup – Improved customer experience. Hospitality, and more. Eagle Eye LPR offers resellers opportunities to enter new markets, to provide additional services, and to increase revenue. “With Eagle Eye LPR, there’s no major hardware swap or installation, you can use existing cameras,” said Lon Bazelais, President of Grid Squared Systems, an Eagle Eye Networks certified security systems integrator based in New York City, “They have made it super easy for us and for our clients. Eagle Eye license plate recognition removes the hassle and expense of LPR systems. Now, Eagle Eye LPR will allow us to enter new vertical markets, notably parking facilities, which is a huge opportunity for us in New York City. We’re also excited to bring this advanced technology to our existing clients who want to add LPR to their current security systems.” Brian West, President of ParkNGo in Dayton, Ohio who is using Eagle Eye LPR to modernize their overall security posture, added “we’re seriously streamlining parking operations and improving the experience for customers at the same time. With Eagle Eye LPR, our customers can enter and exit the lot without even rolling down their windows. Their prepaid parking reservation is automatically applied and the experience is just short of magical. We’re impressed with the high accuracy of the Eagle Eye LPR – their artificial intelligence (AI) makes the difference – and it is so simple for our employees to use. The total cost of ownership is reduced as the solution works with a low-cost ONVIF camera, and the managed service from Eagle Eye assures me of continuous upgrades and support.” LPR is also known as Automatic Number Plate Recognition (ANPR) or Automatic License Plate Recognition (ALPR). Eagle Eye LPR is available now.  

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Hikvision Reveals TandemVu PTZ Cameras with PTZ and Bullet-Camera Capabilities in a Single Unit

Hikvision has launched its new TandemVu PTZ camera range, which integrates PTZ and bullet camera capabilities into a single unit. This means that TandemVu PTZ cameras can monitor large areas and zoom in on specific security incidents while maintaining focus on both ‘viewpoints’ simultaneously. These cameras eliminate the need to deploy separate PTZ and bullet cameras in pairs. Features and benefits of the TandemVu PTZ cameras The TandemVu technology features Hikvision’s next-generation camera design, integrating multiple lenses in one unit to provide big picture and small details in tandem. The new TandemVu PTZ cameras offer a range of benefits vs. deploying stand-alone PTZ cameras, or pairs of PTZ and bullet cameras mounted together. These include: 100% security coverage with no ‘blind spots’: TandemVu PTZ cameras allow security teams to continue monitoring large areas with no interruptions, while simultaneously zooming in to monitor specific security incidents that occur. This ensures that there are never security blind spots related to PTZ zooming, tilting, or panning. Extraordinary image performance: The cameras provide high-definition imaging with 2x4MP lenses and a super-wide view of 180°, with no image distortion (i.e., no curving of the image at the edges). Specifically, its bullet unit features Hikvision’s signature ColorVu technology, which provides crystal-clear, full-color imaging 24/7; while its PTZ unit employs Hikvision DarkFighter technology that enables excellent HD color images down to 0.0005 Lux – ensuring that every security incident is recorded in fine detail. Optimized security based on smart automation: Engineered with intelligent AI, the cameras are able to differentiate between real security threats and innocent moving objects such as falling leaves, heavy rain, or animals moving. They can also differentiate vehicles and people and use smart linkages to check on trespassers as they move within the PTZ coverage, which is extremely useful for perimeter protection applications. Customers can also rely on TandemVu PTZ cameras for more advanced security, thanks to its leading AI chipset that facilitates massive computing power. This allows more advanced deep learning algorithms available for complex scenarios, including automatic number plate recognition (ANPR), facial recognition, multi-target-type detection, and others. Highly effective sound and light alarms: TandemVu PTZ cameras incorporate a live-guard solution using sound and light alarms that warn would-be trespassers before they enter a site or building. This can help prevent security incidents, helping organizations protect their people and assets. PTZ and bullet capabilities in one unit for more efficiency and cost savings: TandemVu PTZ cameras significantly reduce installation, configuration, and maintenance costs vs. separate PTZ and bullet cameras. Procurement costs compared to deploying PTZ and bullet cameras side-by-side is also reduced dramatically. As a result, Hikvision customers can achieve major cost savings with TandemVu. The new Hikvision TandemVu PTZ cameras The new offerings are now grouped into two product families that are suitable for different application and scenarios. Top of the range SF8C series provide two bullet lenses for maximum coverage with 180° panoramic view and imaging quality powered by Hikvision ColorVu technology. They further incorporate top-notch AI algorithms for advanced intelligence. The cameras offer 42x optical zoom capabilities to focus on security incidents close-up. SF8C cameras are suitable for highways, airports, railway stations, city squares, scenic places, and important infrastructure facilities such as power plants. There are also SE7C series featuring one bullet lens that offers the extraordinary image performance and intelligent functions available with Hikvision ColorVu and AcuSense technologies. The cameras support up to 32x optical zoom, they are ideal for streets, industrial parks, farmland, and parking lots.  

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Is a Smart Camera Also Smart Home Security?

Smart home device adoption is on the rise as new advancements and technology continue to roll out. According to Interpret, more than half of all U.S. consumers own at least one smart home device with video cameras ranking in the top five most popular. In addition, Parks Associates found that one-third of consumers who own a smart home device increased their use of their devices during the pandemic – noting both indoor and outdoor cameras. But is a smart camera a security system? Let’s explore further… Recent research from Interpret (a global insights firm) found that half of smart camera owners actually consider their cameras as their home security system. Having cameras where people expect to see them as well as where they don’t is what can make the difference between good and great security. But while a camera is a great way to keep an eye on your home and loved ones, by itself, a camera is not a true security system. “A picture may be worth a thousand words, but in the home security market, a camera is worth so much more,” John Owens, Senior Vice President, Sales Strategy and Operations at ADT noted, “Cameras can capture motion, facial recognition, and more, but where they can really be the most impactful is when they are connected to a professionally monitored system.” Professional monitoring offers a profound difference over self-monitoring, and when coupled with indoor and outdoor cameras, can provide monitoring agents and 911 dispatchers with more details to help them send the appropriate first responders in case of emergency. In addition, monitoring agents can use connected cameras to help verify alarms, which is known to help increase first responder response times. So, while cameras alone won’t keep your home safe, they are a great first line of defense to help keep an eye on things. And when coupled with a professionally monitored system, you can have greater peace of mind that professionals are helping to protect your home 24/7.  

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