Anil Puri
CMD, APS Group
A first generation serial entrepreneur, thought leader and an action catalyzer rolled into one – Anil Puri, Chairman & Managing Director (CMD), APS Group is a rare combination of a visionary, an innovator and a strategic thinker. He has used this combination to innovate and implement on-ground many new business ideas. His rich experience in various businesses has enabled him to nurture & mentor innovative ideas and scale them up.
APS Group, which is now a leading Integrated Service Provider of India, was started with a humble beginning with a tin shed office and a Vespa scooter. The vision & perseverance of one man has changed the shape of his initiative and industry at large. What seemed as obsession at one point of time is now a reality with the accomplishment of an empire of INR1200+ crore – and still elevating. This all are attributed to an honest, enthusiastic, and energetic passion to create solutions for problems.
SecurityLinkIndia has the privilege and honour to feature ANIL PURI, CMD, APS Group this month. Recently we got the opportunity to be in conversation with him on his success story in detail. Here are some excerpts:
Could you share your career journey and what led you to establish AP Securitas Group?
The career journey of a corporate entrepreneur in the security industry often combines a mix of industry-specific expertise, business acumen, and innovation. In my case, I began my journey with the hospitality industry. This journey required resilience, a forward-thinking mindset, and a willingness to adapt to the changing landscape of security and risk management. The general outline can best be scripted as compounding element of the initial foundational experience in security operations when I joined my father’s business; thereafter earning my spurs by learning the art of security management, expanding skills in business & innovation, and then moving on to becoming a strategic entrepreneur, industry leader in innovation and transformation in the corporate and industry growth.
What were some of the key challenges you faced when starting AP Securitas, and how did you overcome them?
Since 1986, AP Securitas, a traditional manned guarding entity evolved and shaped by a series of fundamental challenges into a diversified service provider offering Facility Management, CCTV Surveillance, Man Tech Solutions and so on. Some of the key challenges which were formidable in nature were – adapting to technological advancements, diversifying service offerings and managing complexity, building trust and client relationships amid changing expectations, navigating regulatory and compliance changes, securing and retaining skilled workforce, maintaining financial stability and profit margins, and building brand recognition and trust in new service domains.
What are some of the biggest milestones you’ve achieved hitherto?
Amongst many, here are a few following significant milestones, that I find worth mention:
1986: Established Man Guarding Security Agency.
1987: Established SECURITRANS and Commenced CIT Operations.
1998: Innovated Private Security Bullet Proof Vehicle.
2009: Acquisition of Proton Facility Management.
2011: Divested SECURITRANS.
2018: Acquisition of SSMS.
2020: Achievers Award for Business Leadership.
2022: Awarded Best Service Provider by JLL.
2023: Awarded Best Service Provider by CBRE.
2023: Awarded Best Security Company of the Year.
2024: Life Time Achievements Award by CAPSI.
In one sentence if I have to sum up then I would say that we started off with just 48 security guards at a site in Daruhera, Haryana in 1986 and today we stand with Pan India footprints and 45000 strong guarding, fully integrated, tech driven security service provider.
Can you please let us know the size of the group and business?
The current Annual Revenue of the group is INR1200 Cr+ with business dynamics expanse mainly into man guarding, facility management and electronic surveillance. The current manpower stands approx. 45000. The footprints of APS Group are prominently visual Pan India with its branches in 133 cities and towns and clientele expanding to all domains.
Could you describe your strategic goals for AP Securitas in the coming years, particularly in India’s growing security sector?
AP Securitas, well positioned in India’s expanding security industry, aims to set ambitious strategic goals that tap into the evolving demands of both corporate and government clients. By focusing on these goals, AP Securitas will not only keep pace with India’s growing security industry but also lead the charge in setting higher standards for quality, technology, and social responsibility in private security. Some of potential strategic goals that can help them grow and become a key player in India’s security landscape will be to become a Leading Integrated Security and Facility Management Provider, Invest in Technological Innovation and Smart Security Solutions, Establish a Center of Excellence for Competency-Based Training (CBT), Expand into Critical Infrastructure Protection (CIP), Develop Predictive and Preventive Security Analytics Services using AI and ML, and so on.
What is your mission and vision for AP Securitas ?
To envision itself as a future leader in the security industry, the mission and vision statements of AP Securitas reflect a commitment to innovation, quality, and social responsibility while addressing the evolving security needs of a modern society. This mission and vision have collectively set the stage for AP Securitas to grow into a pioneering leader in the security industry, balancing cutting-edge technology, service excellence, and a strong, socially responsible presence in the community by being the foremost provider of security and facility solutions driven by technology i.e., AI and ML enabling its clients to grow in a secure and sustainable environment.
The security industry is rapidly evolving. What are the biggest challenges and trends you see shaping the future of the industry in India?
The security industry is experiencing a transformative phase, driven by technological advancements, regulatory pressures, and evolving security threats. The biggest challenges and trends shaping the future of this sector are being interconnected and will require companies to innovate continuously, upskill personnel, and adapt to new risks.
How has the demand for security services in India changed over the years, and how has AP Securitas adapted to these changes?
The demand for security services in India has evolved significantly over the years, driven by rapid economic growth, rising security concerns, and increased awareness about safety and risk management across sectors. This change in demand has led AP Securitas to adapt by diversifying their service offerings and embracing advanced technology. AP Securitas is well-positioned to capitalize on emerging opportunities by embracing innovation, expanding its technology-driven services. The demand for security will remain very robust from across all sectors which will be characteristic of growing security awareness and need for compliance, shift from manned guarding to integrated security solutions, technological advancements in security, rise in residential and commercial security needs, and focus on risk management and specialized security. APS Group has adapted with trends with well thought of strategy of Diversification of Services Beyond Manned Guarding, Embracing Advanced Security Technologies, Enhanced Training and Competency Development, Compliance with Regulatory Standards, Client-Centric Customization and Risk Management, Expansion into Data and Facility Management, and Enhanced Focus on Customer Satisfaction and Quality Assurance.
Since 1986, AP Securitas, a traditional manned guarding entity evolved and shaped by a series of fundamental challenges into a diversified service provider offering Facility Management, CCTV Surveillance, Man Tech Solutions and so on
AP Securitas is primarily a guarding company, and this is a man-tech era. With technology becoming more integral today, what role do innovations like AI, IoT and others play in AP Securitas’ service offerings?
As the industry increasingly blends human expertise with cutting-edge technology, AP Securitas is leveraging these innovations to optimize its offerings, enhance service quality, and stay competitive. I feel that technologies could play a strategic role in medium to long term in security service offering solutions using Artificial Intelligence (AI), Machine Learning (ML), Robotics and Internet of Things (IoT).
What is the modus operandi of the company in terms of going to market and employment?
The company’s modus operandi focuses on understanding client needs, offering customized solutions, and establishing a strong workforce aligned with industry standards and evolving technological trends. Through a client-centric market approach, robust workforce development, strategic use of technology and effective brand engagement, AP Securitas has positioned itself to succeed in India’s competitive security industry. These strategies collectively allow the company to navigate changing industry demands, leverage technology, and foster a skilled workforce, ensuring its reputation as a reliable, future-focused leader in the security space.
Kindly explain your infrastructure and investment on training?
AP Securitas has made substantial investments in infrastructure and training to ensure that its workforce is highly skilled, adaptable, and prepared to meet modern security demands. By blending traditional security training with advanced man-tech capabilities, AP Securitas ensures that its workforce is well-prepared for the challenges of the modern security landscape, making the company a trusted name in reliable, professional security services. Our approach to training infrastructure and the methodologies used to impart knowledge and skills revolves around Investment in Training Infrastructure – Dedicated Training Centers, Digital Training Platforms, HandsOn Equipment for Practical Training, Mock Facilities for Realistic Scenarios and Mobile Training Units, Comprehensive Training Programs and Methodologies – Competency-Based Training (CBT), Man-Tech (Manpower + Technology) Training, Scenario-Based Training, Soft Skills and Customer Service.
How do you ensure that your employees are aligned with the company’s mission and objectives?
At AP Securitas Pvt Ltd, aligning our employees with the company’s mission and objectives is central to our commitment to delivering exceptional security services. We believe that a well-informed, motivated, and aligned workforce is critical to achieving our goals and maintaining our reputation as a leader in the security industry. By embedding our mission and objectives into every facet of our operations, AP Securitas ensures that our employees are not only aligned but actively contributing to our vision for the future. This allows us to consistently deliver high-quality security solutions, build strong client relationships, and uphold our reputation as a trusted leader in the industry
Can you please elaborate on your business in international market?
At AP Securitas Pvt Ltd, our primary focus has been on providing high-quality security services and solutions within India.
How does AP Securitas maintain a competitive edge in such a crowded market?
At AP Securitas Pvt Ltd, maintaining a competitive edge in a crowded and highly dynamic security industry requires a combination of innovative strategies, a commitment to quality, and a deep understanding of the market’s evolving needs. In a crowded and competitive market, AP Securitas maintains its competitive edge by leveraging technology, providing customized and comprehensive solutions, investing in employee training, ensuring quality compliance, and fostering a client-centric culture. By constantly innovating, expanding our services, and staying ahead of industry trends, we ensure that we continue to lead the way in India’s security industry. Our deep commitment to quality, integrity, and customer satisfaction sets us apart and allows us to thrive in a competitive environment. We have scripted our growth trajectory in the market to remain a leader in the field through adaptation of Innovative Technology Integration (Leveraging Cutting-edge Technology and Predictive Security), Customized and Comprehensive Solutions (Tailored Services and End-to-End Security), Highly Skilled and Specialized Workforce (Training Excellence), Quality and Compliance for quality management in a regulatory/ compliance led environment.
- 1986: Established Man Guarding Security Agency.
- 1987: Established SECURITRANS and Commenced
- CIT Operations.
- 1998: Innovated Private Security Bullet Proof Vehicle.
- 2009: Acquisition of Proton Facility Management.
- 2011: Divested SECURITRANS.
- 2018: Acquisition of SSMS.
- 2020: Achievers Award for Business Leadership.
- 2022: Awarded Best Service Provider by JLL.
- 2023: Awarded Best Service Provider by CBRE.
- 2023: Awarded Best Security Company of the Year.
- 2024: Life Time Achievements Award by CAPSI.
The call of Make in India and Atmnirbhar Bharat is in full swing. How do APS brands commensurate with these concepts?
At AP Securitas Pvt Ltd, we are deeply aligned with the national call for ‘Make in India’ and ‘Atmanirbhar Bharat’ (Self-Reliant India), which are key drivers for India’s future economic growth and national security. We recognize the importance of contributing to the nation’s self-reliance, not only through our services but also by adopting strategies that promote indigenous manufacturing, local talent, and technology. AP Securitas aligns strongly with the vision of Make in India and Atmanirbhar Bharat by focusing on local talent development, indigenous technology solutions, and sustainable infrastructure.
Which sector is your priority as on date – government or private, and why?
As of today, AP Securitas Pvt Ltd prioritizes both government and private sectors in equal measure, but the approach and focus differ based on the opportunities, challenges, and the broader strategic vision for the future. For AP Securitas Pvt Ltd, the private sector, particularly industries driven by technological advancements, offered the most potential for growth in 2024. The company’s deep expertise in traditional guarding services, combined with its ability to innovate with AI, IoT, and robotics, makes it well-positioned to cater to the growing demand for smart, integrated security solutions. That said, the government sector will continue to be an important part of the portfolio, ensuring AP Securitas maintains a balance between high-stability long-term contracts and agile growth in the fast-evolving private sector.
The demand for security services in India has evolved significantly over the years, driven by rapid economic growth, rising security concerns, and increased awareness about safety and risk management across sectors. This change in demand has led AP Securitas to adapt by diversifying their service offerings and embracing advanced technology
What are the challenges you yet counter during government projects and how do you overcome them?
Government projects present unique challenges. AP Securitas Pvt Ltd has developed a robust framework to address these obstacles and continue delivering high-quality security services. By focusing on compliance, efficient project management, leveraging technology, building strong relationships, and maintaining flexibility, AP Securitas has successfully navigated the complexities of government contracts. Our focus on quality service delivery and commitment to innovation positions us as a trusted partner for government projects, ensuring that we can meet the evolving security needs of the public sector. Some of the challenges that can be counted clearly have been stringent Regulatory and Compliance Requirements, Long and Complex Procurement Processes, Bureaucratic Delays, High Expectations for Security and Confidentiality, Strict Adherence to Project Timelines and Budgets, Resistance to New Technologies, High Competition and Low Margins, changing Politics, and Policy & Regulations.
What recommendations would you like to make to the government to enable further ease of doing business in this sector?
Some key recommendations to the government to further streamline the business landscape and enable growth and innovation in the security services sector which I would like to make will be to Simplify and Streamline Regulatory Frameworks, Provide Incentives for Technological Innovation, Promote Skill Development and Certification Programs, , Encourage Public-Private Partnerships (PPPs) and Foster International Collaboration for Global Security Solutions.
Are there any specific regions or sectors where you see major growth opportunities for AP Securitas in India.
As AP Securitas Pvt Ltd continues its growth journey, en-cashing significant growth opportunities both within India. These opportunities are shaped by emerging trends in technology, the evolving security landscape, and the expanding demand for advanced security solutions across various sectors.
How does AP Securitas ensure client satisfaction and build long-term relationships with its customers?
AP Securitas ensures client satisfaction and builds long-term relationships by offering high-quality, tailored services, investing in the latest technologies, and maintaining a strong focus on communication, transparency, and continuous improvement. The company’s ability to adapt to changing security needs, offer proactive solutions and maintain ongoing support positions it as a trusted partner for its clients in the evolving security landscape. The focus is central to fostering trust through transparency, client-centric approach to problem solving, and building long-term relationships.
How do you envision the future of security services, and what role do you see AP Securitas playing in that future?
The future of security services is being shaped by rapid technological advancements, evolving threats, and changing customer expectations. As these trends unfold, the role of AP Securitas will continue to evolve, ensuring the company remains at the forefront of innovation and excellence in the security industry. The future of security services will be defined by innovation, technology integration, and a shift towards proactive, predictive approaches to risk management. AP Securitas is well-positioned to embrace these changes and play a pivotal role in shaping the future of security services. We at a APS Group will strive to hold the leadership role as Integrated Security Solutions, Expansion into Smart Security Systems, Adoption of AI and Predictive Analytics, , Focus on Customization and Client-Centric Solutions, Presence and Commitment to Sustainability.
At AP Securitas Pvt Ltd, we are deeply aligned with the national call for ‘Make in India’ and ‘Atmanirbhar Bharat’ (Self-Reliant India), which are key drivers for India’s future economic growth and national security
How do you balance the demands of your professional life with your personal life?
As the CMD of AP Securitas, my role demands consistent focus on strategic decision-making, ensuring operational excellence, and driving innovation in the private security industry. I firmly believe in the leadership through delegation and team empowerment, strategic planning and discipline, staying in present, clarity of communication, prioritization and time management, embracing technology and personal growth and reflection.
What is your final say about the security industry in India as on date?
The present day security industry is no longer just about protection; it is about creating secure environments that foster growth, innovation, and trust. As stakeholders, it is our collective responsibility to ensure the industry evolves in tandem with emerging challenges and opportunities. At AP Securitas, we are committed to driving this evolution, setting benchmarks, and contributing to a safer, more resilient society.
