Sudhir Tiku Speaks
Sudhir Tiku Vice President – Sales, Asia Pacific Bosch Security & Safety Systems SecurityLink India (SLI): At the outset, kindly accept our congratulation on your promotion. Kindly brief the journey so far! Sudhir Tiku: I joined Bosch Limited in the year of 2012 as the Head of Bosch Security and Safety Systems, India. In 2015, India was also assigned with the operations for SAARC countries and then, I began overseeing the strategy, growth and operations for South Asia region until January 2020. I have taken up the responsibility of the Head of Sales for Asia Pacific region after that – since February 2020. This region is one of the fastest growing regions of the world and it is always exciting to be part of such a dynamic region with plethora of opportunities and challenges. SLI: Our last one to one interaction was during the Beyond Mobility 2.0 in 2018. How has Bosch Security Division (BSD) done during this period? Sudhir Tiku: The Indian security and communications market has consistently been growing for the last many years, and will continue to grow. This, along with our innovative products and solutions, has enabled us to constantly keep growing, and allowed us to penetrate new areas of the market, execute our vertical strategy and deploy multiple ‘Made in India’ products. SLI: What is your market share today and how do you plan to increase it in the coming days? Sudhir Tiku: Supported by the industry market growth and our introductions of innovative products and solutions, it has enabled us to grow consistently in verticals of Industry, Transport, Government and Commercial. We will continue to maintain our vertical focus approach for the Asia Pacific region as a whole, and continue our focus on business insights with push in video and fire consolidation in key countries. You will notice that our approach to market is three-dimensional in nature. We focus on people, products and solutions; and then on market verticals. Looking from that perspective, we typically want to get into a vertical where we can sell end-to-end seamless solutions, and not just products. SLI: Which is the best-selling vertical for you and why? Sudhir Tiku: Industry, Transport, Commercial and Government verticals are the main focus for us. However, currently with the rise in need for efficient, convenient and faster means of transport, and further driven by urbanization – transport vertical has seen promising potential for the past few years and will continue to do so especially for India. Added to this, we at Bosch Security and Safety Systems have a plethora of products and integrated solutions to offer to this all important and growing vertical of transport. SLI: Kindly share in brief about your contribution in transportation sectors? Sudhir Tiku: When we scanned the market to understand the trend and trails, we found that Transport segment is one critical vertical where customers wanted companies like Bosch to enter the space and offer a wider platter of solutions. Because this is the one area where millions of people use diverse transports services on daily basis. Just for instance, if you look at the Delhi Metro, around seven lakh people are found to be using the Metro service on a daily basis and this will only grow. In a country like ours where the commuter numbers range in dozens of millions, the vertical offers tremendous scope for companies like Bosch to develop products and solutions for diverse levels of application. So, when the numbers are so large, it is important that stakeholders like us, step up and develop solutions to ensure safety and security of people who use public transport services daily. I think that is one area where we can come in as an expert and provide security solutions based on IP, analytics and/ or integrated services based on the requirement. We are happy to share that we have had some good successes in this vertical. When we say transport, we mean urban metros and generic train services as well as port services. We are also there in water ways in a small way, but we intend to get into the space shortly with more strength. As of now, specifically said, we are focused on air ports and metro rails, and railways in general. SLI: How do you see the trend in security business – particularly in India? Sudhir Tiku: Indian industry is not comparable to that in other countries. Arguably, security has never been an important subject for most Indians. In general, we do not take it too seriously, for the simple fact that most believe in ‘destiny.’ This is one reason why we have invested in our Experience Center in Bengaluru to showcase the importance of security, and our solutions to address various kinds of security issues. With a view to further value-add our efforts to increase the security awareness, we have been providing free-of-cost training to our partners, customers, contractors on the issues of safety and security. Having said all that, I believe there are still some niche areas where the security should have been an integral part, but it is not. Our efforts are however on. In general the growth in the security domain is on the rise and cuts across verticals like – Industry, Transport, Commercial, Government, Hospitality etc. SLI: What are the existing security challenges you see across verticals? Sudhir Tiku: There are numerous security challenges that exist across verticals, few of them are as follows – Possible terrorist attacks and vandalism. Early detection and handling of fires and explosions. Detection of intruders and unauthorized personnel. Management of access privileges. Dealing with weather conditions and extreme environments. These assets and systems have one thing in common – gaps in their security or safety can seriously threaten public health, the environment, the economy, or even national or global security. In the case of hazardous, extreme, and toxic environments, it is particularly essential to comply with extremely strict security, safety and communication standards. Since, ensuring human safety and preventing environmental disasters have…