Hikvision India is Leading with a Long Term Commitment to Make-in-India Vision
Special Interview with Ashish P Dhakan MD & CEO, Prama Hikvision India Pvt. Ltd. We are now out of the unfortunate pandemic phase. How did you manage your business during Covid? It was a very challenging phase, but a great learning experience. We were resilient and agile during the Pre-Pandemic and Post-Pandemic phases that helped us to mitigate risks and overcome the challenges. The company faced the multiple challenges of supply chain disruptions during the pandemic. After a long spell of pandemic impact now we can see that. The surge in demand is spurring the growth of the security industry. It was a great learning experience for all of us to evolve further through the various phases of pandemic challenges and recovery. During this phase we focused on the digital transformation by optimizing our digital assets and apps. It further helped us to enhance our marketing collaterals and ecosystem partners to add value through digital initiatives. What are your aftermath strategies to cope up with the lows occurred during pandemic? We had the requisite resilience and innovative strategies on our side to communicate and engage the target audience in a simple and effective manner. We are following the ‘Make-in-India’ vision and it is a perfect manufacturing roadmap for the future. The key priority for our management leadership at Hikvision India is to keep on innovating and evolving as an organization while navigating through the evolving challenges and opportunities. We have set the strategic priorities of our goals based on capacity, capital and capability. Our focused marketing initiatives are based on the evolving market trends, technology advantages, customer and employee demand for societal impact. The customer expectations are very high, there is an intense pressure to deliver results despite increasing competition, economic uncertainty and upheaval. How do you find the security market today in India, and what are your competitions? The Indian security market is expanding due to a big surge in demand. The competition is on the rise due to various new players joining the fray. The Indian security market is poised for an unprecedented growth due to various factors related to Indian economy, infrastructure development and ongoing projects. We are grateful to our channel partners and end-users for showing extraordinary resilience and impeccable trust. We are also thankful to the security professional community comprising of dealers, distributors, installers, system integrators and consultants. Hikvision India is consistently leading the Indian security market with the largest market share in the segment. We are happy to share the good news that Hikvision India is leading from the front with a long term commitment to ‘Make-in-India’ vision. We promise our ecosystem partners and end-users of consistent customer centric approach, product innovation, excellent quality and agile service support. We are a pure play business to business channel driven company based on growth, mutual trust and long term relationship. We work through partners to empower the network and invest resources to spur growth. Our channel partner network is going through a robust growth and expansion cycle. The channel partners are the real heroes of our success story. The year 2022 saw marked growth in the market for the majority of the Security 50 companies in video surveillance and access control. Hikvision has topped the global security rankings for the seventh year in a row since 2016. The revenue reported by Hikvision for the financial year 2021 exceeded the US$10 billion mark, standing at US $ 10.1 billion, growing 16.9 percent from 2020’s $8.64 billion. What are your latest products and which products are in pipeline to come? Hikvision India has introduced a slew of new products in the Video Security, Access Control, Video Door Phone, Inspection and Alarm Product segments. The significant product launches, included eDVR, ColorVu Pro series PTZ Cameras, 8-K NVRs, MinMoe Iris Recognition Terminal and Hikvision Solar-Powered Security Camera Setup apart from the high-end project oriented product offerings. Hikvision India has introduced the Deepinview Series camera for high –end project marked. These latest product offerings are adding value. Hikvision India offers comprehensive products across the segments of Video Security, Access Control, Intrusion Alarm, Inspection and Perimeter Security. The end customers’ reaffirmed their faith in our innovative Video Security (ColorVu and AcuSense Range of video security cameras) and Access Control (MinMoe Face Recognition Terminals and Video Door Phones). Our Intrusion Alarm and Inspection products (AX Hub, Emergency Call Box and Smart Poll) generated lots of interest among end-users. What are the new emerging trends in security industry and where do you compete? The security industry has continued to shift, adapt, and develop in spite of challenges. Several trends have even accelerated. Beyond traditional ‘physical security’, a host of frontiers like AI, cloud computing, IoT, and cybersecurity are being rapidly pioneered by entities big and small in our industry. By all appearances, the security industry is in a stage of redefining itself. It is moving from mere security and safety protections to encompass a wider scope of activity that will expand safety while also bringing new levels of intelligence and sustainability to communities, companies and societies. Here, Hikvision would like to share some of our ideas and expectations about the key trends that will likely shape the security industry in the future. AI will be everywhere Nowadays, Artificial Intelligence is quite common in the security industry. More customers in the industry have recognized the value of AI, and have found new uses for AI applications in various scenarios. Along with ANPR, automated event alerts, and false alarm reduction, AI technologies are being used for wider applications, like personal protective equipment (PPE) detection, fall detection for the elderly, mine surface detection, and much more. AIoT will digitize and pervade industry verticals With more security cameras and other security devices being connected to the network, the security industry is becoming an important part of an IoT world, enriching its visual capabilities. It’s apparent that the boundaries of the security industry are blurring, going well beyond the physical security arena. Meanwhile the popularization of AI technology…