Ekaterina Mutina, Marketing Manager, TRASSIR
The business started out as a local company in 2002 and has grown to become a global supplier that boasts a presence in over 42 countries. Over the years, TRASSIR has built an entire video surveillance security system which combines CCTV cameras, video recorders, video management servers, cloud services, neural analytics, and access control systems. These components have been seamlessly integrated into projects worldwide.
With its wide expertise (over 500,000 projects delivered), the company is constantly growing and today TRASSIR offers an environment for providing security in different fields – retail, city surveillance, traffic, building, banking and much more. The company is primarily focused on software components, especially video analytics solutions.
TRASSIR recently broke into South Asia’s market, particularly India. The company is planning to work there with local system integrators, distributors and resellers. Smart city and urban solutions have gained a lot of momentum across India. TRASSIR offers security for retail stores, city surveillance, traffic, building, banking and much more. Despite the challenges of COVID-19, the video surveillance market still has lots of growth potential in India.
As this is a large market, the zones have been split in four – North, South, East and West. This way, TRASSIR could be promoted more strategically there. TRASSIR supports the idea promoted by Indian PM for ‘Made in India’ policy compliances, where the company will have its hardware produced in India, sourcing all necessary components locally. Registered office will be situated in Gurgaon/ Gurugram City, part of Delhi NCR. The Office will consist of various departments including HR, accounts, marketing, sales and presales, technical coaches, support team and others.
There will be a room dedicated to display TRASSIR Hardware and Software capabilities and they will in-turn be used for conducting personalized or group demonstrations.
The Indian market is of much interest to TRASSIR as some of the challenges faced by end-users in the market can be mitigated using the Basic Analytics featured in TRASSIR AnyIP License. Not only does the end-user avail himself the opportunity to connect a 3rd party camera brand (not necessarily TRASSIR), but also make use of some essential modules like – Fire & Smoke Detector, Sabotage Detector, Event Search, Active Search, Multi Search and other featured modules.
Certainly, like other markets there is a growing demand for value-added modules such as Face Recognition, Neuro Counter/ Detector, License Plate Recognition, Object Detection and others. We have been working on delivering solutions to various industry vectors. To name a few, we shared solution architectures that cater to educational institutions, banking & financial enterprises, factories and manufacturing houses, retail and others. TRASSIR will continue to grow its network of customers and develop further as a recognized service provider.
