Security and Fire Expo (SAFE)

a Regional Show from IFSEC India Expands to West India with a Show in Mumbai

SAFE West India: 18-20 May 2023

IFSEC India Expo, South Asia’s leading security, civil protection and fire safety show by Informa Markets in India, is set to expand its footprints with yet another expo, SAFE West India in Mumbai. After the grand success of SAFE South India in the last six years, the three-day SAFE West India expo slated for 18-20 May 2023 is gearing up to provide a platform addressing a broad range of solutions to commercial security with preventive technologies and innovation, with a focus on the western India market.

Given the nature of external security threats, State Governments, especially in the Western region, are increasingly adopting video surveillance to improve security and safety. For instance, the Maharashtra government is primarily focusing on enhancing surveillance on the streets to upgrade Mumbai’s safety. Small and big enterprises, public sector companies and gated communities, shopping malls etc., across various cities in the Western Region of India are adopting video surveillance technology. More than 10 lakh IP cameras are expected to be installed across the western region of India in the coming five years. The rapid transition from analogue cameras to IP cameras has revolutionised the adoption of video surveillance solutions, including sharper, high-definition digital images and advancements in video analytics and neuro networks. The rise in production has also led to a decrease in prices and increasingly widespread adoption. With the integration of software solutions into video surveillance, it is now possible to detect unexpected and unattended objects or packages, line crossing, path tracking etc.

Speaking on the launch of SAFE West India, Yogesh Mudras, Managing Director, Informa Markets in India said, “Currently estimated to be a $2.5 billion industry, the surveillance market which largely comprises video surveillance is expected to grow at 25- 30% annually. There is a huge demand for safe city projects in India to ensure public safety. The government has taken various initiatives to increase security services revenue which will benefit the citizens as well as the security and surveillance services industry. This is particularly true for the western region of India, which has a number of smart cities and also offers strategic vantage points from a security perspective. A modern civil city should be able to showcase seamlessly safe, smart, energy-efficient and technologically advanced features.”

“Our foray into Mumbai with SAFE West India is a strategy to get the show closer to the end users across the several key cities in and around Maharashtra, Gujarat, Goa and parts of North & Coastal Karnataka and Madhya Pradesh. SAFE West India will provide an exclusive platform much needed for the leading players in the commercial, industrial and homeland security domains to tap into the growing Western market in India by forging joint ventures, partnerships, sourcing, dealerships and networks.” he added.

According to Pankaj Jain, Sr Group Director, Informa Markets in India, “In our endeavour to reach out to the western Indian security market, we are happy to launch Security and Fire Expo (SAFE) West India in Mumbai. The show aims to showcase solutions to tackle the security challenges in industrial & commercial spaces, critical urban infrastructure and peoples’ lives across Western India. The platform will bring together all stakeholders in the western region, and I welcome you to support our launch show from 18-20 May 2023 in Hall 2 at NESCO.”

SAFE West India will be a launch pad for leading security companies to introduce products in an emerging market whilst establishing relationships with key decision makers. The congregation will see professionals from across the industry, including security and safety managers from Hospitality, IT/ BPO & Service Industry, Real Estate, Port Authorities, Power Plants, Logistics, Construction, Architecture, Automobile, Manufacturing, Industrial, Retail, Jewellery, Health, Education, IT, Networking, Telecoms, Automation, BFSI etc.

The expo will comprise rich content-led knowledge forums bringing together eminent speakers from the security industry, an exclusive first look at security products and services as they hit the market, Industry experts showcasing best practices and know-how that are vital for a safer work environment, in-person meetings with suppliers, manufacturers, distributors, key government, officials, key association, officials, and thought leaders from the security industry.

Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd., spoke on the theme of the newly launched show SAFE West India Expo 2022, “Security Industry is fast evolving to the next level of growth in India. The demand for security products and vertical-specific solutions is growing across the region. In hindsight, it’s a breakthrough idea to bring the Security and Fire Expo experience to the western Indian market. The SAFE West India Expo is being conceptualised at the right time and place.

“This event is expected to be the convergence point for the security professionals, System Integrators end-users and security business representatives in the western Indian region. We are sure it would help to grow awareness about security products, solutions and technologies. We extend our best wishes to the Informa Markets in India team for coming up with the SAFE West India Expo with innovative fringe programs. We wish the organisers team and the key stakeholders all the success in their endeavour.”

Ms Kiran Dham, CEO of Globus Infocomm Private Limited said, “IFSEC has been proven the perfect platform to connect with the right partners, customers & industry professionals. It is the trusted name with one of the most intense & unique visitor bases coming from all geographies of India. We also appreciate the support & supervision of Team IFSEC in extracting the maximum benefit out of its shows for the participants. Our best wishes for the Mumbai show and may the show in this metro city be highly successful. We hope the exhibitors and visitors get the maximum information on the most innovative and state-of-the-art solutions in the industry.”

S M Kumar, Co-founder & MD, MitKat Advisory Services Pvt. Ltd. added, “SAFE West India Expo 2023 in India’s financial capital of Mumbai shall bring together government, industry professionals and companies particularly from West India, who have an abiding interest in homeland security, emerging safety, security, surveillance, intelligence and forensic technologies. We look forward to the knowledge sessions – a vibrant platform for the industry leaders to deliberate on the full array of risks impacting businesses and how to enable their organisations to be secure and resilient in a dynamic environment. We accord a special welcome to officials from the government and multilateral organisations, OEMs, exhibitors, top professionals from Banking, Finance, Media, Tech, Entertainment, Data Centers, Supply Chain and Logistics from Mumbai, manufacturing industry leaders from Maharashtra and Gujarat and travel and hospitality leaders from Goa. I am confident that multiple stakeholders would benefit from the showcase of best-in-class, latest, disruptive technological developments in security, surveillance, fire and life safety at SAFE West India Expo 2023.”

“MitKat has been closely associated with IFSEC programmes and SAFE India Expos as the Knowledge Partner in India and abroad for many years; we have always found these events to be very professionally conducted, stimulating and highly rewarding. We wish SAFE West India Expo 2023 – a physical event in the West Indian heartland of Mumbai much success.” Mr Kumar added.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Their portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. The provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, they bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

Informa Markets is owned by Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world. Informa Markets in India (formerly UBM India) is India’s leading exhibition Information Classification: General organiser, dedicated to helping specialist markets and customer communities, domestically and around the world, to trade, innovate and grow through exhibitions, digital content & services, and conferences & seminars. We host over 25 large-scale exhibitions and 40 conferences annually, along with industry awards and training across the country, enabling trade across multiple industry verticals. In India, Informa Markets has offices in Mumbai and New Delhi.


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