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Prama Hikvision Introduces Dedicated Series in its DeepinView Camera Line

Cameras in this dedicated subseries come equipped with multiple dedicated algorithms that can be selected and engaged discretely based on the needs of the installation, then switched as the security needs change.   Prama Hikvision, India’s leading video security solution provider, has announced a brand-new addition to its DeepinView camera line – the Dedicated Subseries. This unprecedented new addition loads a batch of AI-powered deep learning algorithms into each unit, boasting stunning performance and cost-effective pricing. Enhanced AI capabilities Over the last few years, artificial intelligence (AI) has been applied in many ways in security markets. As technology advances, AI chipset performance has improved to enable massive computing power using various algorithms and contributing to multi-intelligence functionality and higher accuracy. The new Dedicated DeepinView cameras are an example of these advances, incorporating several AI-powered deep learning algorithms in one unit. What’s more, these algorithms can be switched essentially putting 5 or 6 unique cameras in one housing. “We at Prama Hikvision are happy to introduce this latest product DeepinView camera line in India. Embedding switchable algorithms is a significant step in AI enabled product development. In a world of ever-changing technologies and functionalities, this approach creates great value for end users to try new technologies to ensure security, as well as to implement business intelligence and other applications,” said Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd., “The benefits of our new offerings are numerous including reduced costs, improved efficiency, and speedy and effective incident response.” Switchable algorithms The Dedicated DeepinView cameras combine two product categories – the first is vehicle analysis where cameras combine automatic number plate recognition (ANPR) with vehicle attribute recognition. Attributes include the vehicle’s make, color, and direction of movement. Typical uses include installation at checkpoints of city streets and at entrances & exits of buildings or industrial parks. Models in the second category boast six switchable deep learning algorithms in one camera housing, including facial recognition, face counting, hard hat detection, perimeter protection, queue management, and multiple-target-type detection (detecting multiple targets and multiple types of targets at once). Accordingly, users can simply enable an algorithm manually for dedicated use, then later switch the algorithm as needed. Here is one example – hard hat detection. This algorithm can be used on construction sites to ensure safety and compliance. Specially-equipped DeepinView cameras can precisely distinguish a worker on the site wearing a hard hat from those without, and automatically deliver alerts when the hard hat violation is detected. Another example – in a retail setting, a face-counting function can be enabled to precisely count customers entering and leaving the store. Repeat customers and store staff can be automatically excluded in the process, helping store managers count new customers with precision. Flexibility among algorithms enables users to also switch among: Perimeter protection: to monitor outdoor areas needing security and deliver accurate alarms upon intrusions. Facial recognition: to grant authorized access to restricted areas in various organizations such as school laboratories, archive rooms, and hospital pharmacies. Queue management: to better understand customer wait times, optimize staff levels, and enhance customer experience. HD clarity, day and night Equipped with Prama Hikvision’s DarkFighter and LightFighter technologies, these cameras capture vivid and color images in extremely low-light environments or in scenes with strong backlighting where color and brightness balance is extremely difficult. Smooth Streaming mode further ensures a high-quality live feed. The Dedicated DeepinView cameras are available in 2, 4, 8, and 12MP resolutions for customers to choose from. More practical and deployable features Furthermore, metadata is supported to allow third-party platforms to receive data from Prama Hikvision cameras for real-time video analysis or recorded into footage archives to enable rapid searching forensic evidence. Finally, these camera models also offer vibration detection for outdoor use, which detects and notifies users of vandalism.  

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Five Ways ‘Converged’ Security Benefits Business and Customers

The majority of security systems has been stand-alone – which means they were built to work in an independent and self-contained way. This allowed them to perform specific functions, like recording CCTV footage, or securing a perimeter with intrusion alarms etc. Complex system integrations have been the only way to bring these disparate solutions together to increase security as a whole. The answer to this challenge is technological ‘convergence,’ which essentially refers to the deliberate combination of several disparate or complementary technologies into a single product or solution. For example, convergence allows previously siloed functions such as intercom and video surveillance systems, to create a unified view of an intrusion or other security breach. The result is a solution that improves situational awareness and, therefore, the safety of organizations and their people and assets. In this short blog, we overview 5 key ways that converged security can benefit one’s business and customers: Enhance customers’ user experiences   The first major benefit of convergence is an improved end-user experience, especially in terms of managing all the elements of the security solution more easily and efficiently. In this context, convergence works by providing a single platform and interface for managing disparate security infrastructure and devices, including video cameras, access control systems, intercom, and alarm systems. In this way, one can eliminate the need for the customers to access and manage multiple devices using different logins or apps, saving them time, reducing complexity, and reducing risks associated with managing and using multiple passwords. Increase the installation efficiency for major cost savings With security systems that incorporate different systems and platforms, installation complexity is often dramatically increased, with multiple protocols to manage and even different cabling systems for different devices. Convergence helps hugely by providing a single platform and unified interface, allowing one to add devices quickly and easily in batches, and quickly configure device parameters. All of this means that one can reduce the time and effort associated with project management and installation, and deliver even better customer experiences. One can also save on technician’s hourly rates and installer rates, and he can also reduce the cost of deploying, maintaining, and rebuilding disparate systems for customers. Finally, he can reduce software licensing costs, helping them increase their margins and deliver the best value for customers. Boost customers’ security capabilities With security solutions made up of diverse devices and platforms, it can be more difficult to achieve an instant view of a security breach and to respond quickly enough. An example would be an alarm sounding, but with no way to understand where the breach is taking place, and which camera it is being captured on. This challenge is addressed with converged systems, which can automatically link alerts and alarms to the output of a particular camera that is capturing the security breach. With converged systems, access control can be activated to close specified doors, and video clips streamed to customers via an integrated mobile app. In this way, a converged solution delivers greater performance and value for customers than traditional systems made up of disparate elements. As an additional benefit, integration of devices allows each customer to set parameters for alarms such as the types of events that trigger them. Scale easily to meet customers’ growing needs With converged security solutions, all security devices – from cameras to intercom – run on a single underlying infrastructure and software stack. With this common infrastructure in place, the customers can expand the system with new devices quickly and easily, with no need for additional hardware or software anywhere in the environment, and no need to re-invent the underlying infrastructure. Generate new upsell revenues for the business Many small and medium businesses would benefit hugely by adding more sophisticated security capabilities – such as access control – to their existing intrusion alarm and video solutions. However, many are deterred by the perceived complexity and cost of rolling out and integrating new types of security devices into their environments. Convergence helps overcome this demand. One can not only help his customers innovate to improve overall security and management efficiency, this is also an excellent opportunity for him to upsell new security solutions such as access control, intercoms, and smart doorbells to the customers. Find out more With convergent systems currently focusing on bringing different security capabilities together, integrating with Internet-of-Things (IoT) solutions is the next step. This will support alarms and alerts for all kinds of incidents, from intrusions and fire risks, right down to a light bulb or HVAC system failure. Prama Hikvision is pioneering this vision for converged security with our forthcoming convergent security service solution. This brings together disparate security devices on the same, common, cost-effective, easy-to-manage platform and infrastructure.  

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Make it Smarter Four Ways to Enhance a Security System

Making a security system smarter is much easier than one can imagine. By focusing on a few key elements, it becomes straightforward and worthwhile in the long run – it makes operations more streamlined and efficient, it aggregates all you need in the palm of your hand, and it generates powerful security insights. Think about proactive security A traditional video security system works by passive monitoring, which means it is referred to after incidents happen. Why? Usually there is limited or no intelligence to detect a true intrusion event, and so too many alerts are triggered compounding the genuine and insignificant events together. This is a reality that makes it tough for security personnel to focus and act. A smarter security system that precisely identifies trespassing events and deters the intruders at the very beginning, can transform passive monitoring to proactive security. One example is the Hikvision AcuSense technology. What does smart look like? Facilities are equipped with cameras featuring AcuSense technology, so they are enabled to detect human/ vehicle intrusions day and night. If an intruder enters an area of attention, an alarm will be triggered, and simultaneously the onsite camera produces a flashing light and an auditory warning – which can be pre-recorded – with the aim of deterring the intruder. At the same time, security personnel is notified on the monitor with a video clip displaying what is happening. Accordingly, actions can be taken straight away. In this way, facilities can protect their assets with more confidence. When it comes to forensic search Now that the system enables immediate response, attention can be paid to using it for forensic search. Most of the video recorded on an NVR or DVR is rarely viewed. But, when the time comes that a short piece of video is needed, operators are faced with thousands of hours of recorded video. A smart search of video archives can greatly simplify the task and help an investigator quickly find evidence of an event. The solutions can be found in intelligent video analytics, for example human and vehicle detection, license plate recognition and other powerful features. One of Prama Hikvision’s offerings is the DeepinMind NVR. This can effectively identify people separately from other objects such as animals or leaves captured by security cameras. So, as soon as there’s a line-crossing detection by a person, the NVR recognizes it and starts to record, further categorizing that video clip with a label for convenient search. In this way, investigators looking for evidence of an intruder’s trespass, can simply specify the line-crossing search criteria, and choose the category labelled human events. The system will quickly show all the relevant videos. Smarter with convergence The majority of security systems used to be stand-alone – in other words, they were built to work in an independent and self-contained way. But users needed to access and manage each system with respective platforms and logins. If you take the next step to get a converged system, the unified solution can bring security to a whole new level. A smarter, unified security solution allows users to access all the security devices in one platform, covering video cameras, access control, intercom, alarm equipment and more. As a bonus, since these systems are converged, users can set rules for event types, time schedules and triggered actions, such as link alerts to the output of a particular camera that is capturing the security breach.   System convergence allows flexible linkage across various devices, giving the user choice to customize to their needs in different scenarios. With Prama Hikvision’s latest offering – Hik-ProConnect, it can easily boost your security with more convenience.   Powerful insights beyond security When the security operation is successfully streamlined, business operation insights can come next. Examples could be people counting, queue detection, and heat mapping technologies. Today’s dual-lens smart people counting cameras can accurately track customer flow and numbers, helping retailers adjust staffing level in different times; while heat mapping cameras help understand the hot spots throughout the shop floor and optimize layout. Furthermore, queue detection cameras can be placed to monitor queues in real-time, helping retailers manage their checkout lines. All of these methods work to increase operational efficiency and enhance in-store shopping experience. The solution can be achieved using intelligent video cameras like Prama Hikvision DeepinView series, at the same time, a well-performed VMS like Prama Hikvision’s HikCentral manages all of the information sent by cameras and generates reports for retailers to see and react. The HikCentral employs various business intelligence (BI) modules to suit a variety of applications such as facial recognition and people counting analysis. It integrates with most other Prama Hikvision products, including IP cameras, and can also integrate with third-party systems and cameras.  

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Matrix Wins ‘National Telecom Make in India Awards 2020’ by CMAI Association of India

The award of ‘Excellence in Manufacturing Telecom Equipment’s’ was conferred on Matrix at the virtual National Telecom Make in India Awards & Summit ceremony held on 21st July 2020 from New Delhi, organized by TEMA and CMAI Association of India.The Award has been instituted to promote manufacturing of world-class telecom products in India.   On winning this prestigious award, Ganesh Jivani, Chief Executive of Matrix said, “We are happy to win this award for Excellence in Manufacturing Telecom Equipment. We thank TEMA and CMAI for recognizing Matrix for our technologies, products and solutions. Matrix offers cutting-edge telecom and physical security solutions in more than 50 countries including many first-world technologically advanced nations. With 250+ R&D engineers, world-class processes and infrastructure, Matrix is committed to designing and manufacturing cutting-edge solutions. This award is a validation of Matrix’s innovation, design and manufacturing capabilities and will go a long way in motivating us towards building world-class technology solutions.”  

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CAPSI Chairman Writes to PM to Turn PSS a Tax-free Service

Just two months after the accomplishment of the private security industry (PSI) whereby private security services (PSS) were declared an ‘essential service’ during COVID-19 regime, the industry has set forth for a next pursuit. Kunwar Vikram Singh, Chairman, Central Association of Private Security Industry (CAPSI), has recently written a letter to Narendra Modi, the Prime Minister of India whereby he sought that the private security services in India should be declared a ‘tax-free service.’ He said that it is the basic and fundamental duty of the Government to ensure every citizen of the country safety, security and the sense of being secured; and to make a citizen feel so it must provide adequate internal security infrastructure.     The Chairman argued that security and safety are of paramount significance. The Government creates police and paramilitary forces to respond to the security and safety situations of the citizen; however, it does not send invoices to people for availing such services. Owing to the fact that there is a very low police-public ratio in India, there are huge gray areas where citizens are forced to protect themselves and their assets by retaining the paid services of private security agencies. This need of paid security services is experienced as they don’t feel secure due to various prevailing factors. That sense of insecurity created a fear psychosis among the citizens that forces them to buy private security at a cost. These circumstances bring us to a conclusion that the government internal security infrastructure is not adequate enough to grant ‘right to security’ to every citizen. This gap needs to be addressed post haste. Such an inadequacy of government services must be compensated by the State by paying for the additional security services needed by its citizens. Kunwar Vikram Singh said that this huge expense may not be possible for an already burdened government, but it should not be levying a Service Tax to those who should have otherwise been protected by the government itself. Private security agencies, which are, to a large extent, filling the void in the internal security environment due to the lack of government forces are actually saving the government exchequer huge money which would otherwise have been used in raising more police and paramilitary forces. People pay for the security services and take away financial burden off the government for raising more battalions of Police and Paramilitary forces. Considering this huge savings, the Government must not charge Services Tax for the services which they are duty bound to provide. Kunwar Vikram Singh sought that in order to create goodwill among its citizens post Covid, the private security services should be declared ‘tax free’ so that the consumers of the private security services will be hugely benefitted and such services will become more affordable. Majority of these services are now being availed by lakhs of resident welfare associations (RWAs) and small, medium enterprises (SMEs). He concluded that a delegation of CAPSI shall soon meet the Prime Minister to discuss the merits of this approach.  

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GFSU Gallops with More Specialized Courses

The Gujarat Forensic Sciences University, popularly known as GFSU, as claimed, is the world’s first and only university dedicated to Forensic Sciences and allied subjects. Nestled in the lush green environs of an equally serene capital city of Gandhinagar, the university quietly continues to gallop in academic excellence. Envisioned by the P.M. and the then C.M. of Gujarat, Narendra Modi, to be an institution of higher learning of international standard for producing experts in different fields of Forensic Science, this unique university has not looked back since its inception on 10th February, 2009. Well before ‘Skill India’ became a buzz word, its founder Director General and the country’s senior-most Forensic Scientist, Dr. J.M. Vyas had started employing all his experience of five long decades to launch post graduate courses in all possible branches of Forensic Science. Today, in just about a decade, GFSU boasts 50 specialised P.G. programmes, ranging from legacy branches like Fingerprint Science, Document Examination, Food Analysis and Ballistics, to the more advanced forensic fields like DNA analysis, Toxicology, Odontology and Forensic Psychology, further on to the latest streams such as different areas of Cyber Forensics, Forensic Nanotechnology, Forensic Structural Engineering and Environmental Science, to name a few.   Reminiscing about initial days, Dr. Vyas said that as there was no forensic science university in the world, we had no template to fall back upon and had to innovate and plan each and every training methodology and facility in-house. Despite this, Dr. Vyas simultaneously embarked on three major verticals – Institute of Forensic Science, Institute of Research & Development, and Institute of Behavioural Science to cover all the branches as also to provide a special impetus to the R&D. Besides this, to keep pace with the advancements in academics and technology, Dr. Vyas planned academic collaboration across the world in a big way which stands today with more than hundred multi-disciplined institutions. He also began offering expert consultancy in setting up or upgrading various laboratories in the country as well as abroad. Once the University settled down, Dr. Vyas came out with a new concept of Preventive Forensics! He explained that while Forensic Science is used the world over for investigating a crime, it should also be utilized in preventing a crime. This gave rise to courses in Homeland Security, Cyber Security, Hospital management and Forensic Accounting. These Management courses, coupled with enormous training programmes being run by GFSU for participants from different departments of the Government as well as number of foreign countries, led Dr. Vyas to plan the next vertical, Institute of Management & Training. Dr. S.O. Junare, Director of this institute informed that GFSU conducts a number of special training programmes, including for 68 friendly foreign countries. As a result, Dr. Junare proudly stated that in just ten years, GFSU has trained about 10,000 officers including 2200 foreign officers from varied departments such as Police, Armed Forces, Bureaucrats from Central Ministries, Judiciary, Banking, Vigilance, Customs, Immigration etc. One of the unique and successful courses at GFSU is its 2-year full time MBA Programme in Homeland Security. It is a very comprehensive course where the students are trained in every facet of internal security to function at higher appointments at global, national as well as organisational level. Veteran Air Commodore K.R. Thaakar, now a Senior Faculty Member for Homeland Security, informed that the course has recently been upgraded to equip the participants with requisite skills to respond to major security threats and disasters by way of preparing strategy, refining plans, implementing in a fool-proof way, exploiting technology, carrying out investigations, undertaking audits etc. In particular, the course is designed to gain expertise in the fields of International Security Perspective, Internal Security Threats, Border Security Threats, CBRN Warfare, Cyber Security, Disaster Preparedness & Response, Financial Frauds, Intelligence Sharing, Threat Assessment, Vulnerability Analysis, Critical Infrastructure Protection, Civil & Criminal Laws and Application of Forensic Science, to name a few. This, coupled with the extensive coverage of Management Fundamentals & Techniques, Financial Accounting and Psychology, prepare the students with necessary managerial skills to lead their security departments. Air Commodore Thaakar said that besides equipping with wide ranging knowledge, the students are also provided with practical exposure through a week-long visit to Adani Port & SEZ at Mundra (Gujarat) and a recently introduced 2-week training at the prestigious North-Eastern Police Academy (NEPA) at Shillong. The entire 4th semester is dedicated to internship at one of the major institutions/ industry for hands-on experience in various facets of security, and preparing a dissertation which provides valuable and analytical insight to the students. In the past, besides young students, the course has also been attended by number of armed forces officers and police officers from India as well as abroad, and they found it very useful. Dr. S.O. Junare, who is the senior-most Director, unhesitatingly claimed that no one passes out disappointedly from GFSU as it has achieved enviable standard of academic excellence, established impressive infrastructure and has expert faculty.   Dr. J.M. Vyas, despite serving for 47 years as a Forensic Scientist, heading Gujarat’s Forensic Science Directorate for past 27 years and presiding as the Director General, akin to the Vice Chancellor, of GFSU for 11 years, is not contented as yet. Continuing its long strides, GFSU has launched nine new P.G. programmes in the upcoming academic session of 2020-21. This includes courses in novel fields like Multimedia Forensics, Malware Analysis & Reverse Engineering, Forensics and Anti-Corruption, and Cyber-Psychology. As the new courses start, the entire process of inviting expert faculty to join the family, creating infrastructure, entering into academic collaboration, starting research activity and most importantly, ensuring that the highest academic standard is maintained, is all put into motion, each and every time. Dr. Vyas, with his outstanding vision, dynamism and expertise, continues to raise the bar at the GFSU.  

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Back to Business with Lower Risk Thanks to Temperature Screening

As businesses in many countries around the world reopen and resume operations, people are getting back to work and back to their daily routines. And with today’s technologies being applied in practical ways that help in the real world, keeping people safe, healthy, and protected is becoming easier than ever. Using a non-contact temperature-screening solution is one current measure being used to quickly spot individuals with elevated skin temperature (EST). This detection method is designed to help initial screening of EST, and combines with the use of medical equipment to further verify symptoms. This method also reduces manual testing time and safety risks to those involved in the detection process. Temperature screening cameras have now been widely adopted by organizations and business across the globe. Some of the most typical use-cases are found in airports, hospitals, offices, and manufacturing and logistics facilities, which have seen tremendous benefits using thermal technology. Prama Hikvision helped customers build the first line of defence Prama Hikvision’s temperature screening solution, made up of various products and a wide range of applications, is designed for the detection of skin-surface temperatures to achieve rapid and safe initial screening in public areas. Its flexibility means it can be used in a multitude of scenarios.   These thermographic cameras are used by customers from multiple industries around the world such as at ports of entry and high-traffic locations, including Charles De Gaulle airport in France, Brasilia Airport in Brazil, Ikazia Hospital in the Netherlands, Cambridge hospital in Canada, Chaudhary Group Industrial Park in Nepal, Toyota Industrial Park in Canada, Vancouver liquor store in Canada, and many more. Temperature screening will remain important for reopening and resuming businesses of all types. In some countries health authorities and regulators are taking a very cautious approach to deployment of temperature screening cameras, and it is advisable referring to the current local guidance before any deployment of this solution. In case of the U.S., the latest specific guidelines released by the Centers for Disease Control and Prevention (CDC), temperature checks are encouraged at entrances for employees returning to work. It’s all part of the increasingly common measures employers are now putting in place to guard against a second wave of the pandemic. More than that, Prama Hikvision’s temperature screening cameras integrate into security and access control systems in convenient ways that really work, with functionalities that include social distancing measures, crowd and traffic controls, mask detection, access control and employee attendance tracking, temperature screening, and more.  

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OT Security Remains a Challenge for Leaders as 72 Percent of Organizations Experienced Three or More Intrusions in the Past Year

Fortinet recently announced the findings of its 2020 State of Operational Technology and Cybersecurity Report. The survey finds that operational technology (OT) leaders are highly respected in their organizations and that their teams are vital to their companies’ bottom lines. Cybersecurity continues to be an integral part of their daily work and that work continues to be a struggle. The survey of OT leaders conducted by Fortinet indicates that only 8% of respondents had seen no intrusions over the past 12 months. The finding also shows a significant percent age of organizations have not extended some elements of basic security hygiene into their OT environments. A deeper look into the data highlights: OT infrastructures still lack core cybersecurity protection: The majority of responding organizations reported that they had been largely unsuccessful at preventing cyber criminals from exploiting their systems. Among those surveyed, it was also found that: 90% have experienced at least one intrusion in the past year. 72% have experienced three or more intrusions in the past year. 26% have experienced six or more intrusions in the past year. The impact of these exploitations was also noted by respondents, with more than half 51% documenting lost productivity, 37% seeing operational outages impacting revenue, and 39% having their physical safety put at risk – a significant concern considering the inherent dangers of industrial facilities. OT leaders also noted the commonality of specific attack methods, including malware (60%), phishing (43%,) hackers (39%), ransomware (37%), denial-of-service (DDoS) attacks (27%), and insider breaches (18%). OT leaders have broad responsibilities that often include cybersecurity: OT leaders typically report to higher-ranking individuals within the organization such as a VP, COO, or the CEO. The overwhelming majority (80%) are also regularly involved in making cybersecurity decisions, with half having the final say in those decisions. 64% of OT leaders have also taken on the responsibility of embedding security within the operations process, and 71% are regularly involved in IT cybersecurity strategy. Because cybersecurity is a top priority for these individuals, trends show that matters related to OT security will soon become the responsibility of the CISO, if they are not already. The inevitability of this shift is highlighted by the fact that most 61% respondents stated that they expect their CISO to take on all OT security responsibilities in the coming year. This is likely due to the increased risk of connected OT systems and their impact on business continuity. OT leaders still struggle with security measurements and analysis: The survey found that between 36% and 57% of organizations lack consistency when it comes to measuring items on a list of standard metrics. Among the most commonly tracked and reported areas are vulnerabilities (64%), intrusions (57%) and cost reduction resulting from cybersecurity efforts (58%). Conversely, less than half of organizations (43%) are known to report on tangible risk management outcomes, and 39% to 50% do not routinely share basic cybersecurity data with senior executive leadership. Respondents also cited security analysis, monitoring, and assessment tools as among the most essential features in security solutions, with the majority 58% ranking these specific attributes in the top 3. Despite the prioritization of these features, however, 53% reported that security solutions hinder operational flexibility and half reported that they create more complexity. Rajesh Maurya Regional Vice President, India & SAARC at Fortinet, “OT leaders find it challenging to deploy the right security tools and keep up with increasingly sophisticated cyber threats that await their newly-connected systems. As OT systems lose their air gaps and become integrated with IT systems, OT leaders will need to reinforce security awareness by Implementing best practices, bolster their systems with centralized visibility and take a proactive approach to security to turn the tables on cybercriminals and help protect their critical OT infrastructures”.  

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COVID19 – Decoding the Impact on HR & Employees The Challenges and Future Trends

A thought leader and an action catalyzer rolled into one – Anil Puri is a rare combination of a visionary, and one who has mastered the art of strategic and tactical thinking to the core. He has been using this combination to seed new ideas and to lead them to their implementation on-ground. This has been a consistent feature of his career. He has been keenly watching the wide spread disruption caused by COVID 19 across the board in all contours of the industry. The spontaneous and immediate impact was on the human resource (HR) & employees. Here he attempts to decode the same and peep into transformation thereof. Further, he goes an extra mile to suggest steps which HR leaders can take to navigate through the crisis. The impact of Covid-19 pandemic on health, economies and markets is an unfolding story that is unprecedented, complex and fluid in its ever-changing dimensions. One of the biggest visible impacts of the virus has been on the organizations, people and the nature of workplaces. As the coronavirus spread invisibly across the globe, nation after nation declared lockdowns and organizations scrambled to comply with lockdown restrictions while striving to keep the operations going. The current humanitarian and economic crisis forced people and corporates to consciously step up and reset priorities for steering growth and stability while weathering the storm. Work-from-Home (WFH) became the immediate solution to business continuity. As the guidelines from MHA kept pouring in, the task of HR became more compelling & complex. However, post initial shock effect, gradually the HR functions stepped up to transform and re-set its priorities. How do leaders manage radical changes by redefining guidelines pertaining to people, process, technology and governance? CHALLENGES The spiralling effect of lockdown forced organizations to downsize the businesses, go in for cost cutting, minimise office expenditure, enforce salary cuts, manpower pruning, search for other streams of revenue, uninterrupted employee and customer engagement etc. These measures, coupled with restrictions imposed by MHA and State Govts gave birth to numerous challenges for the HR on ground in form of agility, creativity and flexibility in functions: Leadership deficit: Usually communication had been led by the Top Team but need of the hour urged downstream delegation. Voice of the regional leaders across the company assumed greater importance. Few days of policy paralysis at the top exposed vulnerability and leadership deficit. Crisis response: Crisis response fell into three categories – Communication, Remote Working and Reporting. Communication assumed vital dimension – coordinating responses across teams, business and geographies. Transforming lateral functioning into cross functioning between managers and teams became top priority. Command and control business continuity model needed to be aligned and to be in sync with geographies. Response to rapidly evolving situations: Need to re-organize company goals and their alignment among executives and managers. Safety protocols & mental health: Despite flow of information on social media, communication on safety protocols, hygiene practices, emergency numbers, list of hospitals, guidelines for quarantining and isolating had to be disseminated through company gateways. Need for mental health, resilience, family support, and dealing with uncertainty assumed bigger dimensions. Agility of sales team: Sales teams are still engaged in classical way of marketing despite client being in crisis mode, not quick to understand shifting concerns of the client. It is difficult to manage the mind-set of the marketing team. Mode of thinking of sales people needed a paradigm shift since not engaged with digital projects and not digging into client’s pain points. Poor communications with clients to exploit the new pipeline opportunities was also a gross deficit. Human centric approach to lay-offs: There’s really no avoiding the fact that layoffs are tough, both for the individuals who suddenly find themselves without a job and the organization they leave behind. Organizations tended to experience impaired reputation, reduced longterm performance and lower employee engagement on this context. In this pandemic-induced economic crisis, organizations faced the negative consequences of layoffs as they had to make difficult decisions to preserve the overall health of their businesses. Impact on HR practices & Re-setting the Priorities Work from home (WFH): Re-defining the policies to ensure that employees could work seamlessly and securely. WFH may impact decision-making structures because of the constraints of video meeting platforms. Smaller teams may be able to collaborate better and take decisions faster. Work places: As organizations get more comfortable with employees working remotely, the requirement for office space and fixed workstations may reduce drastically. However, policies had to be redefined for workplaces for functioning with minimal staff with required safety protocols. Infrastructure: Supporting the employees with infrastructure – like provisioning of laptops, data cards to ensure business continuity to facilitate WFH. The procurement of masks, hand washes, and sanitizers was critical even though supplies fell low in the market. Human connect: Amid a rapidly unfolding health crisis, employee safety became prime concern. Safety and social distancing compliance, and regular disinfection/ sanitization of premises have become an essential component of keeping employees safe. Motivation: Keeping employees engaged, motivated, safe and productive is vital to keep up the productivity graph. Motivation became a critical key responsibility areas (KRA). HR practices: Recruitment, on-boarding, and learning and development will remain impacted. Recruitment is likely to focus on tech-savvy talents who can perform better in a predominantly digital workplace. Processes for on-boarding new hires will have to change to become fully digital. Training and skilling will reconfigure for an online-only mode. Integrity and commitment: Standard attendance and leave policies will no longer work. Organizations will have to place a higher degree of trust in the integrity and commitment of employees working remotely. Technology adoption: Having larger remote workforces will push organizations to ramp up technology adoption and digitalization, enable dispersed operations, and collaborative functioning. EMPLOYEE ISSUES Employees who were displaced during the crisis found that the negative impact of being retrenched touched all aspects of their health, from their physical and mental well being, to their financial and social security. Major concerns of employees centered about their…

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