Strategic partnerships and a customer-centric approach are strengthening CP PLUS’ position as a trusted ally in India’s journey towards a safer, smarter future.
“Strategic partnerships and a customer-centric approach are strengthening CP PLUS’ position as a trusted ally in India’s journey towards a safer, smarter future.”
Aditya Khemka
Managing Director
CP PLUS (Aditya Group)
As India’s leading manufacturer of surveillance products, CP PLUS is redefining security and electronic surveillance with the industry’s most extensive portfolio. Realizing the importance of technology in shaping the future, CP PLUS aims to make security accessible to enrich lives nationwide.
CP PLUS is dedicated to spreading a sense of security to every corner of India. With a deep understanding of the evolving security needs, CP PLUS offers customized solutions for corporates, public enterprises, educational institutions, governments and entire smart cities.
Capitalizing on market growth
“We see a growing need for tailored solutions that address industry-specific challenges,” Mr. Khemka says, “Our AI-driven products and advanced analytics capabilities allow us to provide highly effective and efficient security solutions.”
As the demand for reliable security solutions is increasing across various sectors, CP PLUS has been playing a pivotal role in making advanced security and surveillance solutions readily available. They cater to diverse project requirements, such as oil & gas, banking, transport, law enforcement, healthcare and retail, and more developing specific products and integrated solutions for each sector.
Their industry-specific solutions include facial recognition, heat-mapping, people counting, and point-of-sale features for retail, showcasing their ability to meet diverse security needs. They also offer mobile NVRs, dash cameras, video door phones, Guard+ series of advanced cameras that provide full-color video feed even in the dark, body-worn cameras, ANPR cameras, and AI-based analytical solutions.
CP PLUS developed a VMS-integrated software platform for managing these systems and launched EVMS Pro to enhance scalability and flexibility. Command and Control Centres (CCCs) require high-end storage solutions, leading them to develop NAS storage solutions for long recordings and videowall solutions for efficient monitoring.
Expanding into Tier-III and Tier-IV cities
“We are deeply committed to democratizing access to advanced surveillance technology,” says Mr. Khemka, “Our expansion into Tier-III and Tier-IV cities is a crucial part of this mission, ensuring that even the most remote areas benefit from enhanced security.”
Recognizing the growth potential in these new frontiers, CP PLUS is developing many indigenized solutions including 5G/ 4G cameras to empower remote areas. Their mission is to make cutting-edge CCTV cameras more and more affordable and accessible, spreading security across India.
They opened 7 CP PLUS World Experience Centers and over 35 CP PLUS Galaxy Stores in the last financial year, making their security solutions readily available nationwide. Hundreds of more Galaxy Stores are set to open in Tier-II, III, and IV towns this year.
Their profound commitment to partner and channel growth through streamlined go-to-market strategies is the key. This Galaxy Stores initiative transcends business expansion, fostering self-reliance and innovation across sectors. By expanding in smaller towns, CP PLUS nurtures local talent and entrepreneurship, offering communities access to state-of-the-art security solutions.
Commitment to ‘Made-in-Bharat’
CP PLUS champions the ‘Made-in-Bharat’ ethos, harnessing India’s capabilities to take the nation onto the global stage. Producing to meet the needs of the growing India, CP PLUS has set up one of the largest manufacturing facilities for surveillance products. With a total capacity of more than 2.5 Million units per month, this facility can be further expandable up to 5 Million to cater to global security demands.
The CP PLUS manufacturing facility in Kadapa, Andhra Pradesh has been integrated with state-of-the-art equipment, an air-conditioned and dust-free manufacturing area with ESD flooring, multiple advanced and Fuji-made high-speed SMT lines, camera assembly lines, packaging lines, MI and DVR FA lines and a myriad of testing equipment.
In order to accomplish the PM’s initiative for Atmanirbhar and to make India truly self-reliant, CP PLUS is on its way to adopt further backward integration of all components of cameras and recorders by producing Housing parts, adapters, cables, bare PCBs, etc. locally in India.
Smart cities: pioneering the future
“Smart cities represent the future of urban living,” says Mr. Khemka, “Our goal is to provide the technological backbone that supports efficient, safe, and sustainable urban environments.”
CP PLUS is the leading player in AI-powered, data-driven video analytics, helping cities meet sustainability goals while enhancing security. Their smart security solutions empower cities like Gurgaon Metropolitan and Noida Smart City, integrating IoT to improve city operations and management.
Smart cities use digital technology to improve residents’ quality of life and manage resources better. Their surveillance systems, coupled with video analytics, enhance traffic management and urban mobility. Ensuring safety is crucial for livability and attracting investments, their customized solutions help do that by deterring crime and improving public spaces.
Building trust: Channel ecosystem
“Building trust is about more than just delivering products; it’s about delivering value and ensuring our partners’ success,” Mr. Khemka emphasizes, “We prioritize transparency, fairness, and consistent support.”
Leading the charge to improve and educate the security workforce, CP PLUS has also been organizing technology shows across the country on a regular basis. With thousands of participants excited to learn about the marvelous technological advancements CP PLUS is bringing to their town, each show witnesses huge engagement, where distributors & system integrators join the brand to upscale themselves and be more technologically advanced.
Investing in partner success
“We are dedicated to our partners’ success,” Khemka asserts, “Our training programs are designed to ensure that our partners have the knowledge and skills they need to provide the highest level of service to their customers.”
Through the Mission Tech program, CP PLUS provides comprehensive training and support, equipping partners to excel in the competitive security market. This includes training programs, workshops, and certification courses, enhancing customer satisfaction and building brand loyalty. Over the years, CP PLUS has successfully engaged over 50,000 partners across the country.
Digital empowerment
While physical stores bridge geographical divides, CP PLUS understands the growing importance of digital platforms. With an extensive network of over 30,000 partners, CP PLUS stands committed to delivering comprehensive partner support, and so the company has invested heavily in online initiatives. IntelliServe is enabling partners and end-users as a one-stop center for all their service requirements.
Dedicated partner portals such as the CP Partner App offer a one-stop solution for managing business operations. From effortlessly placing orders and accessing marketing materials to tracking rewards and logging support requests, these portals streamline every aspect of a partner’s business journey. Now, partners can seamlessly manage various facets of their business, from product ordering to service provision, ushering in a new era of digital collaboration.
Furthermore, CP PLUS has developed focused apps that provide real-time product information and help partners manage their rewards as well as troubleshoot any issues. This empowers partners with on-the-go access to crucial resources, enabling them to deliver exceptional service to their clients anytime, anywhere.
Factory tours: A commitment to excellence
“We believe in the power of transparency and openness,” says Mr. Khemka, “Our factory tours are a testament to our commitment to quality and our willingness to share our processes with our partners and customers.”
Our ‘Made-in-Bharat’ commitment extends to offering factory tours, showcasing the meticulous processes behind our products. These tours exemplify our dedication to transparency and strong collaborative relationships with stakeholders.
Embracing technological advancements
“We understand that staying ahead of technological advancements is crucial for providing top-tier security solutions,” Mr. Khemka explains, “Our dedicated R&D team is constantly exploring new technologies and enhancing our product offerings.”
At CP PLUS, innovation is at the core of their operations. They aim to build India into a global R&D Hub, capable of meeting the evolving needs of the global surveillance market. They have already established their R&D centers in Gurgaon and Manesar and will soon also have an Offshore Development Center operating as well.
They continually invest in research and development to introduce cutting-edge products that meet the changing demands of the market. Their focus on AI and IoT integration has positioned us as leaders in smart surveillance solutions.
This commitment to innovation is reflected in their comprehensive range of AI-powered cameras and analytical tools that offer unparalleled accuracy and efficiency. By leveraging AI, they can provide predictive analytics that help in proactive threat management, thereby enhancing the overall security.
Providing a superior user experience is at the heart of our product development process. They strive to make their products as intuitive and user-friendly as possible, ensuring that their customers can easily leverage the full potential of our technologies.
Future vision: Security and beyond
What does the future hold for CP PLUS?
“We are excited about the future and the opportunities it holds,” Mr. Khemka shares, “Our vision is to become a global leader in integrated security solutions, leveraging our expertise and innovative capabilities to enhance security worldwide.”
Looking ahead, CP PLUS aims to expand its footprint both domestically and internationally. Their goal is to be the leading provider of integrated security solutions globally. They plan to continue their focus on innovation, partner success, and market expansion to achieve this vision.
Reiterating their almost 2 decades long journey having played the leading role in developing the surveillance industry in the country, they are further determined to realize the inherent potential of Bharat. Celebrating the spirit of Indian-ness, CP PLUS is focused on turning Bharat into a global powerhouse.
CP PLUS is committed to sustainable growth and social responsibility. They prioritize eco-friendly practices in their manufacturing processes and strive to minimize our environmental impact. Additionally, they actively engage in community development initiatives, contributing to the welfare of the communities they operate in.
A shared vision for security
CP PLUS’ approach revolves around collaboration, innovation, and continuous improvement. By harnessing digital tools, fostering transparent partnerships, and prioritizing partners’ needs, they create a thriving ecosystem for all stakeholders.
As India progresses in the digital era, CP PLUS stands as a testament to the transformative power of partnership, reshaping the technological landscape and paving the way for a future of collaboration and innovation.
* Views expressed in the article are solely of the Author
